Shirley Qiu

Shirley Qiu is the former Newsroom Success Manager at the American Press Institute, where she helped newsrooms using Metrics for News understand their data and use it to inform strategies for growing audiences, building loyalty and driving subscriptions. In August 2021, Shirley accepted the role of News Analytics Editor at The Washington Post.

She also serves as the VP of Communications for the Asian American Journalists Association. Before joining API, Shirley worked as the Features Producer at The Seattle Times, where she managed social media, newsletters and other audience engagement strategies for the Features section and Sunday magazine. She graduated from the University of Washington with a double degree in journalism and international studies.

How to stop doing work that underperforms: Advice from 4 newsrooms

One of the biggest challenges we’ve heard from the newsrooms we work with is that there’s not enough time. Journalism has always been a high-stress job, but it’s become increasingly so as budgets have tightened across the industry and newsrooms have tried to keep up the pace and volume of work with fewer resources. But […]

Field notes: Let’s talk about news analytics and engagement at AAJA19

I’m attending the 2019 Asian American Journalists Association Convention in Atlanta this week, and I’m very excited to reunite with so many AAJA members across the country and globe. While I’m here, I will also moderate a panel on analytics and audience engagement on Friday morning, featuring panelists Julia B. Chan, digital managing editor at […]

Welcome API’s new audience engagement strategist, Shirley Qiu

Hi, everyone! I’m the American Press Institute’s new Audience Engagement Strategist. Nice to meet you all. I’ll be working on the Metrics for News team, helping newsrooms around the country make sense of their analytics, and better understand and reach their audiences. (If you’re unfamiliar with Metrics for News, it’s a pretty sweet analytics tool […]