Shirley Qiu

Shirley Qiu is the Newsroom Success Manager at the American Press Institute, where she helps newsrooms using Metrics for News understand their data and use it to inform strategies for growing audiences, building loyalty and driving subscriptions. She also serves as the VP of Communications for the Asian American Journalists Association. Before joining API, she worked as the Features Producer at The Seattle Times, where she managed social media, newsletters and other audience engagement strategies for the Features section and Sunday magazine. She graduated from the University of Washington with a double degree in journalism and international studies.

Field notes: Let’s talk about news analytics and engagement at AAJA19

I’m attending the 2019 Asian American Journalists Association Convention in Atlanta this week, and I’m very excited to reunite with so many AAJA members across the country and globe. While I’m here, I will also moderate a panel on analytics and audience engagement on Friday morning, featuring panelists Julia B. Chan, digital managing editor at […]

Welcome API’s new audience engagement strategist, Shirley Qiu

Hi, everyone! I’m the American Press Institute’s new Audience Engagement Strategist. Nice to meet you all. I’ll be working on the Metrics for News team, helping newsrooms around the country make sense of their analytics, and better understand and reach their audiences. (If you’re unfamiliar with Metrics for News, it’s a pretty sweet analytics tool […]