Shirley Qiu is the Newsroom Success Manager at the American Press Institute, where she helps newsrooms using Metrics for News understand their data and use it to inform strategies for growing audiences, building loyalty and driving subscriptions. She also serves as the VP of Communications for the Asian American Journalists Association. Before joining API, she worked as the Features Producer at The Seattle Times, where she managed social media, newsletters and other audience engagement strategies for the Features section and Sunday magazine. She graduated from the University of Washington with a double degree in journalism and international studies.