Millie Tran

Editorial Coordinator

Millie Tran was the editorial coordinator of the American Press Institute from May 2013 to January 2015.

Previously, she was the multimedia coordinator at the Council on Foreign Relations, where she wrote, edited and produced a weekly podcast. Prior to that, she helped launched launched National Journal’s Membership program as a marketing and design associate. She is also a graduate of the Atlantic Media fellowship program.

Millie’s skills and backgrounds are diverse — with experience on both the editorial and business side of media, as well as the for-profit and non-profit world. She likes to run toward wicked problems, connect the dots, and find the story.

A graduate of UCLA, she served as a tech columnist, opinion editor, and multimedia producer of the Daily Bruin — culminating in a first place award from the Associated Collegiate Press for a multimedia news feature. While there, she also wrote her thesis on cyber warfare and taught a seminar on the same subject.

A reader-focused redesign: 10 good questions with the LA Times’ Jimmy Orr

The Los Angeles Times just redesigned their site with a focus on mobile and a goal of increasing reader engagement through pre-written tweets or “sharelines,” infinite scrolling, and a handful of other design specs. We talked with Jimmy Orr, managing editor of digital, to discuss what problems the Times was trying to solve with the […]

A new partnership and revenue stream: 8 good questions with Robert Rosenthal of the Center for Investigative Reporting

This is part two of a two-part series on a partnership between the Alabama Media Group and the Center for Investigative Reporting. Part one focuses on the Alabama Media Group’s innovation in investigative journalism lab and part two is about CIR experimenting with new revenue streams as a nonprofit news organization. Read part one here. […]

Creating a culture around engagement and reporting: 9 good questions with Michelle Holmes of the Alabama Media Group

This is part one of a two-part series on a partnership between the Alabama Media Group and the Center for Investigative Reporting. Part one focuses on the Alabama Media Group’s innovation in investigative journalism lab and part two will be about CIR experimenting with new revenue streams as a nonprofit news organization. Read part two […]

How to lean against your biases: A conversation with Daniel Kahneman

It’s not hard to find a reason to recommend Daniel Kahneman’s book, Thinking, Fast and Slow. Kahneman’s book helps understand not only human behavior and decision making, but also journalism and how news stories are reported. His work describes the ways people interpret information incorrectly or with bias — flaws in thinking that can seep […]

An in-house CMS for immersive storytelling: 7 good questions with Jeremy Sherlick of the Council on Foreign Relations

Over the last year, we’ve seen a wide range of interactives from a variety of news sources and we will continue to see more organizations of all scopes do this type of immersive video and multimedia storytelling. The Council on Foreign Relations is a think tank, a membership organization, but also a publisher. CFR has […]

Revisiting disruption: 8 good questions with Clayton Christensen

Clayton Christensen is widely regarded as one of the most influential thinkers in the world on innovation and disruption. The Economist magazine called his 1997 book “The Innovator’s Dilemma” one of the six most important books about business ever written. The Kim B. Clark professor of Business Administration at Harvard Business School, Christensen is the […]

Public-funded investigative journalism: 10 good questions with Israel Mirsky of Uncoverage

Uncoverage is a new platform that will make it possible for people to get issues that matter to them investigated and analyzed by serious journalists. For journalists and nonprofit news organizations, Uncoverage will allow them to seek crowdsourced funding for both articles and issues such as financial corruption or the business of prisons. Journalists will […]

Managing risks, maintaining standards and ethics in sponsored content

The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important principle. These brands seeking sponsored content partners are coming to publishers not only for their audience size but for their trust and integrity, says Rebecca Davis of Ogilvy. The brands […]

How sponsored content is created

As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the publisher. In some cases the brand is on its own to produce what it wants to publish. But in many cases someone working for the publisher plays a role. Most […]

How to measure success of sponsored content

Most publishers at our summit said they track all the typical content metrics when measuring the reach of sponsored content — views, unique visitors, time spent, etc. Most also share these metrics with sponsors but guarantee little or no specific results. Publishers that maintain more control over the content seemed to feel more comfortable guaranteeing […]