One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and advertising but around a deeper idea of civic leadership and engagement. This is the approach at The Gazette Company, an independently owned media group in Cedar Rapids, Iowa. The goal […]
Mary Peskin is a former associate director of API.
A critical strategic goal for most local media companies is to learn how to grow digital revenue – rather than focusing most resources on managing traditional revenue streams. This is especially critical for newspapers, where print ad revenues have dropped markedly since 2006. Among the newspaper companies, The McClatchy Co. has one of the most […]