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Not many newsrooms are designed with engaging audiences in mind. Many newsroom leaders find it more natural to approach tools of engagement as tools for marketing and promotion. And many staffers hear more loudly that they should use social media to work on their brands rather than to work on their relationships with sources, subjects […]
In between the projects that often fuel engagement efforts, there are other opportunities for journalists to listen. The phrase “Grow bigger ears” has become a popular one in public relations and social media circles. It suggests that the best way to respond to a world where more people are talking is to find smart ways […]
Engaging audiences in journalism can take many forms, ranging in scope from small actions to immersive projects. There is no single formula for the best way to move from producing content to more fully listening and engaging with audiences. The most successful engagement efforts can look different and yield different results — from a couple […]
Though “engagement” is a word journalists hear a lot these days, its function can be tough to articulate. For many, the goal of engagement seems to be largely marketing, chiefly on social media. How many shares can your story get? How many followers do you have on Twitter? For others, engagement is about making your […]
People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who share and help satisfy their curiosity about their world. This presents an opportunity for news publishers strained by shrinking resources and […]