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Maria Ivancin (Page 2)

Maria Ivancin is the president of the Market Research Bureau and adjunct associate professor at American University. Read more about Maria Ivancin.

Methodology

This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some sort of social media platform at least weekly. These individuals were recruited through an online panel of adults (18 years of age and older) across the U.S. who are nationally […]

Recommendations for publishers

The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best advantage of the platform. That connection comes through in various data points. Among them, nearly 9 in 10 Twitter users (86%) say they use Twitter for news, almost the same […]

Who is a ‘journalist’ today, where they work and what they do

Significant numbers of journalism and communication graduates now practice what they consider journalism, even though they don’t work for traditional news organizations, our survey of journalism school graduates found. The survey probed this phenomenon with several questions, including asking people to explain in very granular terms what skills they employ in their work and what […]

How these graduates feel about their work and the state of journalism

One question virtually everyone in media hears at one point or another is whether the world of journalism, with all the possibilities and disruption caused by technology, is getting better or worse. The survey asked a series of questions that probed this. The answers varied significantly depending on where people worked in the media, their […]

Skills, knowledge and comfort levels with job skills

The survey also probed a series of questions about a range of different skill sets and asked people about their knowledge and comfort levels with them. One question in that sequence asked people about some two dozen skills that they might use in whatever their field and asked how important they thought each one was. […]

What journalists encounter in their jobs and careers

The survey also went deeper to look at the experiences of these journalism and communication graduates in their work. That began by asking people (regardless of where they work) what they had personally experienced in their jobs in the last five years. The results might be interpreted as relatively grim, but again age made a […]

How journalists are dealing with changes in the industry and their jobs

Journalists’ views on new trends: sponsored content and aggregation Technology and business disruption have brought about new issues that relate to ethics and economics. The survey probed two of these in particular: the advent of sponsored content or native advertising and the issue of compensation for aggregation and curation. First, the quest for new, more […]

The career paths of people with communication degrees

After graduating, the great majority of these students (89%) did work in media, journalism, public relations or somewhere in communication, at least for some time. Most have had several such jobs. The largest number of people have had two to three jobs in media since graduation, and that doesn’t change much whether someone graduated between […]

Methodology

The survey was conducted online through the lists of alumni of the 22 participating schools and was distributed through partner alumni email lists between April 14 and June 29, 2015, with the dates varying within that time frame among different schools. The survey was executed using the SurveyMonkey survey tool, with consultation from senior SurveyMonkey […]

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