Liz Worthington

Liz Worthington is Director of Content Strategy for the American Press Institute, where she works to help publishers better understand their audiences through data. Liz manages a small team of engineers and audience strategists that support API’s proprietary analytics tool Metrics for News, built to help publishers answer important audience questions, identify better ways to engage users, build loyalty and drive subscriptions. Liz has been at API for 5 years, which she joined after nearly 10 years as a reporter and editor. Most recently Liz worked as the Senior Editorial Trainer for Patch.com where she built an editorial curriculum that focused on enhancing staff skills in digital news, social media and audience development. She also worked as a manager and editor during her time there. Previously, she worked as a local news reporter for the Island Packet in Hilton Head, SC, and the Culpeper Star-Exponent in Culpeper, VA. Liz is a 2005 J-School graduate from the University of Missouri-Columbia.

Apply for free access to Metrics for News to track COVID-19 coverage

As newsrooms across the country strive to serve their communities during the public health crisis, it’s even more important they know what in their coverage connects with their audiences.  In response, the American Press Institute created a special dashboard in our analytics tool Metrics for News to help newsrooms assess the impact of their COVID-19 […]

How we work remotely

As many newsrooms and offices move to remote work due to the coronavirus pandemic, we wanted to share some tips we’ve gathered over the years. The American Press Institute staff is often traveling and not in the same place at the same time. We also have a distributed workforce that manages our analytics platform, Metrics […]

Apply now for year-long support and funds to transform your newsroom with better analytics

News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. […]

Nine news organizations receive API’s Metrics for News analytics with Knight Foundation support

We are excited to announce today a new cohort of newsrooms using Metrics for News, the American Press Institute’s analytics dashboard and content strategy program. Metrics for News gives newsrooms powerful journalism analytics that go beyond traditional traffic metrics and offers unique tools to help grow audiences, deepen engagement and drive subscriptions. It’s a strategic […]

Meet the API staff