Insights, tools and research to advance journalism

Liz Worthington

Liz manages API's program to help publishers create data-driven content strategies.

She joined API after nearly 10 years as a reporter and editor for various newspapers and digital platforms. Just before joining the team, Liz served as the Senior Editorial Trainer for Patch.com where she built an editorial curriculum that focused on enhancing the field's digital news, social media and audience development skills. Prior to training, Liz served as a manager and editor at Patch.

She always loved community news and before jumping into the world of online journalism, Liz worked as a reporter for the Island Packet in Hilton Head, SC, and the Culpeper Star-Exponent in Culpeper, VA.

Liz is a 2005 J-School graduate from the University of Missouri-Columbia.

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The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
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  • Make analytics work for you
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