Insights, tools and research to advance journalism

Lori Kelley

Lori Kelly is a veteran visual journalist and the art director at Seattle Business magazine.

Recoding journalism: Some ideas to get started

Changing the way accountability stories are written takes research, preparation, listening and even a bit of psychology. Here are some recommendations from experts we’ve talked to on persuasion and communications. We’ve arranged the recommendations into six categories: Audience, Data, Storytelling, Emotion, Words, and Shareability. For each, we’ve included projects that demonstrate some of the effective […]

NPR: The annotated speech

The annotated speech Creator: National Public Radio Summary: Live annotations and fact-checking of political speeches. _____________________________________________ During the height of the 2016 elections and its firehose of nonstop news, NPR wanted a better way to cover live speeches and debates. At the same time, NPR was looking for a way “to elevate the prominence and […]

A portfolio of examples

The final section of this report examines 11 works of journalism from news organizations around the country that have found effective ways to present facts on complicated issues. First, an introduction to our list. Any discussion of 21st-century “explainers” must begin with Vox. The online-only news organization is a pioneer in the use of cards or […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]

Your turn

In this report we’ve endeavored to demonstrate alternative ways to write and present complex, fact-filled content in a way that can be more effective in reaching audiences — even those who are disinclined to believe the information. We’ve also offered some recommendations for software and tools, and taken you behind the scenes in the creation […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »