Insights, tools and research to advance journalism

Kevin Loker (Page 5)

Director of Program Operations and Partnerships

Kevin Loker serves as director of program operations and partnerships at the American Press Institute, where he works on audience research and reports on strategy within the industry. Formerly at the Online News Association, Kevin also works on collaborations of the American Press Institute with other organizations, consultants and fellows. Events including API Thought Leader Summits are also part of his program areas at API.

Email Kevin at kevin.loker@pressinstitute.org or follow him @kevinloker.

Coming soon: How Millennials get news and information

API and and the Associated Press-NORC Center for Public Affairs Research will be releasing a major new audience study next week. Entitled “How Millennials Get News: Inside the Habits of America’s First Digital Generation,” the report will be one of the most detailed looks yet at what kind of information adults 18-34 consume, and how. […]

API working on a new tool for educating young news consumers

When most of us grew up it was clear what we meant by “the news.” We saw boundaries — the nightly newscast, the confines of a newspaper, bulletins on a radio broadcast. Those sources still exist, but so do many more. Young people today are immersed in media, receiving news, marketing and messages from many […]

API is building a toolkit to help news organizations run community events

Events have become an important new tool for news publishers. For some, it’s a new source of revenue — generated through sponsorship, underwriting or admission fees. For others, events are a way of presenting journalism in new ways, a different method of distributing knowledge and creating civic conversation. Events are also a form of connecting […]

Coming soon: How African Americans and Hispanics consume news and view coverage

Earlier this year the American Press Institute partnered with the Associated Press and NORC at the University Chicago to form the Media Insight Project. The initiative’s first piece of survey research found Americans becoming increasingly comfortable using technology in ways that take advantage of the strengths of each medium and each device — a phenomenon […]

Making local sponsored content: 10 good questions with Local News Now

Read any recent headlines on native advertising or sponsored content and you’ll likely see reference to national and other large publishers experimenting with the content form. BuzzFeed is perhaps the most associated with native ads, with New York Times, Washington Post and even platforms like Medium also innovating with storytelling from advertisers. The major push […]

Strategy worksheet: Make your events plan

We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience. Consider sitting down with a few creative collaborators from across your organization to tackle these questions together. Download the strategy worksheet here.

Appendix: Organizations in this report

This report shares lessons and information from the following news organizations producing events: The Texas Tribune The St. Louis Beacon MinnPost The Chattanooga Times Free Press NJ Spotlight The New York Times Oakland Local The Bakersfield Californian The New Yorker Arkansas Democrat-Gazette The Buffalo News The Des Moines Register The Detroit Free Press The Boston […]

Appendix: More resources on journalism events

We recommend: The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. The groupings are a helpful for looking at what is possible. You might also enjoy his 17 lessons for local news events, a quick list of tips helpful for new […]

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