Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets? At a moment […]
Kevin Loker (Page 4)
Director of Program Operations and Partnerships
Kevin Loker serves as director of program operations and partnerships at the American Press Institute. His work focuses on two areas: facilitating research and events that strengthen API programs, and helping API collaborate with and advance the work of other organizations that want to improve journalism and its business.
At API, Kevin has served on research teams since its reinvention as an applied think tank. He’s contributed to over a dozen national studies on news audiences with the Media Insight Project, API’s joint research initiative with Associated Press NORC Center for Public Affairs Research, as well as research into the ethics of philanthropic funding of journalism. He regularly assists with API’s Strategy Studies and led API efforts to study and spread practices on deep listening in news.
Events including API Thought Leader Summits are also part of his portfolio at API. Since 2013, Kevin has helped organize nearly a dozen invite-only summits on emerging challenges in journalism, such as mobile strategy and reader revenue.
Before API, Kevin worked in digital and membership services for the Online News Association. He is a former contributor to 10,000 Words, a media industry blog. Together with his wife Laura, he received a 2017 Catholic Press Association Award for an email newsletter for Catholics.
This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some sort of social media platform at least weekly. These individuals were recruited through an online panel of adults (18 years of age and older) across the U.S. who are nationally […]
The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best advantage of the platform. That connection comes through in various data points. Among them, nearly 9 in 10 Twitter users (86%) say they use Twitter for news, almost the same […]
Significant numbers of journalism and communication graduates now practice what they consider journalism, even though they don’t work for traditional news organizations, our survey of journalism school graduates found. The survey probed this phenomenon with several questions, including asking people to explain in very granular terms what skills they employ in their work and what […]
One question virtually everyone in media hears at one point or another is whether the world of journalism, with all the possibilities and disruption caused by technology, is getting better or worse. The survey asked a series of questions that probed this. The answers varied significantly depending on where people worked in the media, their […]
The survey also probed a series of questions about a range of different skill sets and asked people about their knowledge and comfort levels with them. One question in that sequence asked people about some two dozen skills that they might use in whatever their field and asked how important they thought each one was. […]
The survey also went deeper to look at the experiences of these journalism and communication graduates in their work. That began by asking people (regardless of where they work) what they had personally experienced in their jobs in the last five years. The results might be interpreted as relatively grim, but again age made a […]
The college journalism and communication experience At a time of enormous change, how people learn — and how academic institutions, educators, organizations, student publications and others can help them — is a major issue. The survey asked people a battery of questions about how they learn, what they learned in school and their academic experience […]
Journalists’ views on new trends: sponsored content and aggregation Technology and business disruption have brought about new issues that relate to ethics and economics. The survey probed two of these in particular: the advent of sponsored content or native advertising and the issue of compensation for aggregation and curation. First, the quest for new, more […]
After graduating, the great majority of these students (89%) did work in media, journalism, public relations or somewhere in communication, at least for some time. Most have had several such jobs. The largest number of people have had two to three jobs in media since graduation, and that doesn’t change much whether someone graduated between […]