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Kevin Loker (Page 3)

Program Manager

Kevin Loker serves as program manager at the American Press Institute, where he works on audience research and reports on strategy within the industry. Formerly at the Online News Association, Kevin also works on collaborations of the American Press Institute with other organizations, consultants and fellows. Events including API Thought Leader Summits are also part of his program areas at API.

Email Kevin at kevin.loker@pressinstitute.org or follow him @kevinloker.

How non-Twitter users are different

The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with no one standing far above any other. Perhaps the most striking result is that these are news consumers who feel they get sufficient news elsewhere. Indeed, the largest number of […]

How false information spreads and gets corrected on Twitter

One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the […]

How Twitter users interact with brands and promoted tweets

Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic or account. Fifteen percent have clicked on a promoted tweet, 8% on a tweet under a promoted hashtag. Almost as many, 7%, have followed a promoted account and 6% have […]

Twitter and breaking news

While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network to track news in real time, as noted above, is one of the primary reasons that people say they use Twitter and the most common form of news that is […]

Who people follow and discover on Twitter

On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by asking what kind of news sources people follow and what kind they had discovered. The findings reveal that, to a substantial degree, Twitter is a way that news consumers follow […]

How Twitter users follow the news

People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This has led to speculation that people will become narrow in their interests without the agenda-setting influence of news organizations. The survey probed this notion in various ways, including by asking […]

How people use Twitter in general

In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar (76%) for non-Twitter […]

Twitter and the News: How people use the social network to learn about the world

Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets? At a moment […]

Methodology

This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some sort of social media platform at least weekly. These individuals were recruited through an online panel of adults (18 years of age and older) across the U.S. who are nationally […]

Recommendations for publishers

The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best advantage of the platform. That connection comes through in various data points. Among them, nearly 9 in 10 Twitter users (86%) say they use Twitter for news, almost the same […]

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