Insights, tools and research to advance journalism

Kevin Loker

Program Manager

Kevin Loker is the program manager of the American Press Institute, working on audience research, events and other programs.

He is the former digital coordinator of the Online News Association and previously blogged about technology and journalism at MediaBistro’s 10,000 Words.

Email Kevin at kevin.loker@pressinstitute.org or follow him @kevinloker.

API releases dataset for large-sample survey of people in media

Two years ago the American Press Institute released a large-scale study of communication graduates, “Facing Change: The needs, attitudes and experiences of people in media.” The collaboration involved 22 different universities with journalism or communication programs and analyzed responses from 10,482 people — a hefty sample of people trained for media jobs. Today we are […]

Charting new ground: The ethical terrain of nonprofit journalism

Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit funding, once largely the province of public broadcasting, is becoming an important source of support for a new cohort of non-commercial news organizations —  many of them digital natives — […]

Methodology for our survey of media and funders

The surveys of foundations and media organizations do not represent of all media-funding foundations, nonprofit media organizations or commercial news outlets in the United States. The precise size and scope of that universe is difficult to determine, but efforts were made to have as comprehensive and representative sample as possible. Although the surveys are not […]

Essays on the ethics of funders and nonprofit media

Surveys can be a valuable research tool because they can offer some sense of scale. But they do not allow respondents to articulate their ideas in depth. As a consequence, we commissioned five essays from prominent stakeholders in the journalism-funding eco-system: Two are from nonprofit news outlets, two from foundations that fund media, and one […]

A look at the landscape of nonprofit journalism

Although not all foundations or news organizations in the United States were surveyed, the data enhance our understanding of the world of nonprofit journalism in general and the landscape of newer nonprofit media in particular. This community shares many goals, experiences and problems with a variety of perspectives. Nonprofit news organizations A total of 94 […]

Motivations and potential conflicts of those who fund news organizations

The foundations and nonprofit media organizations surveyed are almost equally divided on the overall motive behind the financial support for media. Less than half of funders (43 percent) and nonprofits (40 percent) both say nonprofit media funding is “journalism driven,” indicating that media is funded in order to “strengthen a free press and to educate […]

What metrics and outcomes funders ask for from news organizations

Another issue in the nonprofit news landscape is about metrics, or proof that work being underwritten is reaching an audience or perhaps having even more of an impact — such as changing public attitudes on an issue. The question of metrics is hardly new. Commercial news organizations for years have used some numbers to establish […]

How news organizations disclose relationships with funders

The study also looked at whether the work of news organizations intersected with their partners or funders beyond the collaboration. What happens, for instance, when a partner or a funder becomes the subject of a news story? Do the media organizations who have done stories on partners and funders note their relationship? The answer, the […]

When individuals behind a donation are unknown, how news organizations proceed

One issue that has emerged in recent years regarding transparency is so-called donor-advised funds — financial vehicles that manage charitable donations made by individuals, families or organizations and under law do not have to disclose the identify of those contributors. The funds have become controversial because they can be a way for people or foundations […]

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