Insights, tools and research to advance journalism

Kevin Loker

Director of Program Operations and Partnerships

Kevin Loker serves as director of program operations and partnerships at the American Press Institute. His work focuses on two areas: facilitating research and events that strengthen API programs, and helping API collaborate with and advance the work of other organizations that want to improve journalism and its business.

At API, Kevin has served on research teams since its reinvention as an applied think tank. He’s contributed to over a dozen national studies on news audiences with the Media Insight Project, API’s joint research initiative with Associated Press NORC Center for Public Affairs Research, as well as research into the ethics of philanthropic funding of journalism. He regularly assists with API’s Strategy Studies and led API efforts to study and spread practices on deep listening in news.

Events including API Thought Leader Summits are also part of his portfolio at API. Since 2013, Kevin has helped organize nearly a dozen invite-only summits on emerging challenges in journalism, such as mobile strategy and reader revenue.

Before API, Kevin worked in digital and membership services for the Online News Association. He is a former contributor to 10,000 Words, a media industry blog. Together with his wife Laura, he received a 2017 Catholic Press Association Award for an email newsletter for Catholics.

Email Kevin at kevin.loker@pressinstitute.org or follow him @kevinloker.

‘Focused listening’ can help address journalism’s trust problem — here are four examples

Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as conservatives, or neighborhoods where a minority group is the majority — with whom many publishers have scant or shallow ties. Building trust with these disengaged or neglected communities will require […]

API releases dataset for large-sample survey of people in media

Two years ago the American Press Institute released a large-scale study of communication graduates, “Facing Change: The needs, attitudes and experiences of people in media.” The collaboration involved 22 different universities with journalism or communication programs and analyzed responses from 10,482 people — a hefty sample of people trained for media jobs. Today we are […]

Charting new ground: The ethical terrain of nonprofit journalism

Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit funding, once largely the province of public broadcasting, is becoming an important source of support for a new cohort of non-commercial news organizations —  many of them digital natives — […]

Methodology for our survey of media and funders

The surveys of foundations and media organizations do not represent of all media-funding foundations, nonprofit media organizations or commercial news outlets in the United States. The precise size and scope of that universe is difficult to determine, but efforts were made to have as comprehensive and representative sample as possible. Although the surveys are not […]

Essays on the ethics of funders and nonprofit media

Surveys can be a valuable research tool because they can offer some sense of scale. But they do not allow respondents to articulate their ideas in depth. As a consequence, we commissioned five essays from prominent stakeholders in the journalism-funding eco-system: Two are from nonprofit news outlets, two from foundations that fund media, and one […]

A look at the landscape of nonprofit journalism

Although not all foundations or news organizations in the United States were surveyed, the data enhance our understanding of the world of nonprofit journalism in general and the landscape of newer nonprofit media in particular. This community shares many goals, experiences and problems with a variety of perspectives. Nonprofit news organizations A total of 94 […]

Motivations and potential conflicts of those who fund news organizations

The foundations and nonprofit media organizations surveyed are almost equally divided on the overall motive behind the financial support for media. Less than half of funders (43 percent) and nonprofits (40 percent) both say nonprofit media funding is “journalism driven,” indicating that media is funded in order to “strengthen a free press and to educate […]

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