Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as conservatives, or neighborhoods where a minority group is the majority — with whom many publishers have scant or shallow ties. Building trust with these disengaged or neglected communities will require […]
Director of Program Operations and Partnerships
Kevin Loker serves as director of program operations and partnerships at the American Press Institute, where he works on audience research and reports on strategy within the industry. Formerly at the Online News Association, Kevin also works on collaborations of the American Press Institute with other organizations, consultants and fellows. Events including API Thought Leader Summits are also part of his program areas at API.
Two years ago the American Press Institute released a large-scale study of communication graduates, “Facing Change: The needs, attitudes and experiences of people in media.” The collaboration involved 22 different universities with journalism or communication programs and analyzed responses from 10,482 people — a hefty sample of people trained for media jobs. Today we are […]
Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit funding, once largely the province of public broadcasting, is becoming an important source of support for a new cohort of non-commercial news organizations — many of them digital natives — […]
For printing and offline viewing, a PDF of the report and the topline results for the nonprofit news outlets, commercial news outlets, and funders are available for download.
The surveys of foundations and media organizations do not represent of all media-funding foundations, nonprofit media organizations or commercial news outlets in the United States. The precise size and scope of that universe is difficult to determine, but efforts were made to have as comprehensive and representative sample as possible. Although the surveys are not […]
Surveys can be a valuable research tool because they can offer some sense of scale. But they do not allow respondents to articulate their ideas in depth. As a consequence, we commissioned five essays from prominent stakeholders in the journalism-funding eco-system: Two are from nonprofit news outlets, two from foundations that fund media, and one […]
Although not all foundations or news organizations in the United States were surveyed, the data enhance our understanding of the world of nonprofit journalism in general and the landscape of newer nonprofit media in particular. This community shares many goals, experiences and problems with a variety of perspectives. Nonprofit news organizations A total of 94 […]
The foundations and nonprofit media organizations surveyed are almost equally divided on the overall motive behind the financial support for media. Less than half of funders (43 percent) and nonprofits (40 percent) both say nonprofit media funding is “journalism driven,” indicating that media is funded in order to “strengthen a free press and to educate […]
Another issue in the nonprofit news landscape is about metrics, or proof that work being underwritten is reaching an audience or perhaps having even more of an impact — such as changing public attitudes on an issue. The question of metrics is hardly new. Commercial news organizations for years have used some numbers to establish […]
The study also looked at whether the work of news organizations intersected with their partners or funders beyond the collaboration. What happens, for instance, when a partner or a funder becomes the subject of a news story? Do the media organizations who have done stories on partners and funders note their relationship? The answer, the […]