Kevin Loker

Director of Program Operations and Partnerships

Kevin Loker serves as director of program operations and partnerships at the American Press Institute. His work focuses on two areas: facilitating research and events that strengthen API programs, and helping API collaborate with and advance the work of other organizations that want to improve journalism and its business.

At API, Kevin has served on research teams since its reinvention as an applied think tank. He’s contributed to over a dozen national studies on news audiences with the Media Insight Project, API’s joint research initiative with Associated Press NORC Center for Public Affairs Research, as well as research into the ethics of philanthropic funding of journalism. He regularly assists with API’s Strategy Studies and led API efforts to study and spread practices on deep listening in news.

Events including API Thought Leader Summits are also part of his portfolio at API. Since 2013, Kevin has helped organize nearly a dozen invite-only summits on emerging challenges in journalism, such as mobile strategy and reader revenue.

Before API, Kevin worked in digital and membership services for the Online News Association. He is a former contributor to 10,000 Words, a media industry blog. Together with his wife Laura, he received a 2017 Catholic Press Association Award for an email newsletter for Catholics.

Email Kevin at kevin.loker@pressinstitute.org or follow him @kevinloker.

How Documented uses WhatsApp to reach local immigrant communities

As the coronavirus pandemic has disrupted daily life in the U.S. and around the world, many news organizations have turned to texting services to reach their communities with critical news and information. Platforms like Reach, GroundSource and Subtext have helped news outlets learn about audiences’ information needs and address them directly via SMS. Some news […]

API provides listening fellows free access to remote engagement tools via ReachNC

To support its community listening fellows and their newsrooms during the coronavirus pandemic, the American Press Institute will adjust grant plans and pay for all fellows to access the listening and engagement tool suite, Reach. The move supports up to all 10 newsrooms in the API Community Listening Fellowship, a grant-funded project to help news […]

API election network for local news leaders gains two community managers

The American Press Institute today announced the addition of two community managers, Andrew Rockway and John Hernandez, to its project to connect local newsroom leaders and experts ahead of the 2020 elections. Together, they will help newsroom leaders share with and learn from one another and experts about effective and efficient ways to combat false […]

Ten engagement leaders share insights through API Community Listening Fellowship

The American Press Institute is grateful for the contribution of 10 engaged journalism experts who are advising journalists and news organizations in our Community Listening Fellowship. The fellowship, supported by a one-time grant from the News Integrity Initiative at the Craig Newmark Graduate School for Journalism at CUNY, empowers 10 journalists and their newsrooms to […]
Photo by Sam Wheeler on Unsplash

How might we reimagine opinion journalism for our digital, polarized age? Reflections from news leaders

In the age of social media, cable talk shows and fast-moving news cycles, what value does opinion journalism, including the opinion and editorial pages of newspaper publishing, bring to the lives of people in a community? Modern technology has surely opened up civic debate. Editorials and columns in newspapers, and opinion essays in magazines, suffered […]

Meet API’s 2019-20 community listening fellows

Ten journalists from news organizations across the country will receive support from the American Press Institute for year-long projects that help their newsrooms start more of their journalism from community listening. The journalists, or 2019-20 Community Listening Fellows, will receive in-person and remote training and support on how to employ listening strategies to inform their […]

Apply now for year-long support to build community listening into your newsroom

The American Press Institute has opened applications for a new year-long program to support news organizations that want to build more of their journalism based on community listening. We’re looking for individuals who want their journalism to be better informed and inspired by their communities’ needs but who need guidance on strategies to make that […]

To help reduce polarization, let’s re-envision news’ opinion sections

Many communities across the country today have unprecedented opportunity to converse with each other, understand one another’s views, and find workable solutions or approaches to the mutual challenges they face. At the same time, we all know this doesn’t always happen. At API, we’re interested in the role opinion journalism can play in facilitating better […]

Students can help address diversity and inclusivity in news — here’s one opportunity happening soon

In all our work with news organizations, increasing diversity in newsrooms and among audiences remains a challenge. Many newsrooms do not include voices that can speak to the experiences of the communities the media aspires to serve, and many people feel most news organizations do not address their needs or concerns. The issue cuts across […]

Confusion about what’s news and what’s opinion is a big problem, but journalists can help solve it

People often don’t know whether the content they see is news or opinion, according to our recent pair of Media Insight Project surveys. In one survey, we asked people how easy or difficult it was to see the distinctions between news and opinion in media. Just over half of Americans say it’s easy to distinguish […]