Kathryn Kross is an API contributing writer. She is founder of Kross Media Group and was formerly a Washington bureau chief for Bloomberg TV and CNN and a senior producer at ABC News.
More from the author
How to produce value and revenue with digital video
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one's history. Consider three statistics: More than [...]
Understanding the digital video economy
The internet has blurred distinctions between print and video-based organizations and undermined the geographical divides that once structured the print news landscape. It has created [...]
Knowing, growing and measuring audience for digital video
We have never had more information about audience behavior than we do today. In the past a newspaper measured its success in part by circulation [...]
