Insights, tools and research to advance journalism

Kasia Kovacs

How to engage readers with digital longform journalism

Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]

How to produce longform and enterprise stories

How to choose which stories should be longform or enterprise Not every story merits months of reporting and designing, and many newsrooms find themselves strapped for resources. These stories should be chosen strategically. In the words of James Shiffer at the Minneapolis Star-Tribune, choosing what stories get the enterprise treatment is ”an art, not a […]

A toolbox of stories to keep readers engaged

We’re about to tell you about several multimedia and interactive elements you can weave into your long enterprise piece. For each one, we’ll tell you what their strengths are, how best to use them and give you tips on how to seamlessly integrate them into your stories. Photos Photos matter. Stories with photos, on average, […]

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