P. Kim Bui
P. Kim Bui is the director of audience innovation at the Arizona Republic. She’s focused her career on leading real-time news initiatives and creating new storytelling forms for digital, print and broadcast companies catering to local, national and global audiences. Prior, she was editor-at-large for NowThis News, focusing on original, social reporting and breaking news. She was also deputy managing editor for reported.ly, a digital media startup specializing in social journalism. She’s been a speaker, trainer and teacher on digital and social journalism at universities, conferences and gatherings worldwide. She writes a syndicated newsletter for emerging leaders and managers, The Middles: themiddl.es
How to understand different reader types and drive each type to subscribe
The path from a casual reader to a paying subscriber isn’t a short one, but by understanding how audiences get from one place to another, publishers can begin to devise strategies to get more readers to complete that journey. A recent study published by the American Press Institute as part of The Media Insight Project […]
The empathetic newsroom: How journalists can better cover neglected communities
Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical schools for several years have included questions about psychology and human behavior, not just biology and anatomy. And the benefits, it turns out, work […]
Appendix: Empathy tips for journalists
Here are some tips for reporters, photojournalists and videographers on how to incorporate empathy in your work: Spend time researching an unfamiliar community before you do your first interview. Ask questions with an awareness that there is a lot you don’t know. Tell your sources up front what story you’re working on and what you’ll […]
How to create a newsroom culture that supports empathy
Empathetic journalism can build bridges to communities, but without lasting changes in coverage, an act of empathy can become another instance of parachute journalism. This isn’t just the reporters’ job. It’s up to the whole newsroom, including senior management, to foster reporting that seeks to understand a community. “You can do empathetic journalism. It isn’t […]
How to build empathy into reporting
Empathy should be a newsroom-wide value, but it starts with reporters because they deal with people in the community every day. No matter a reporter’s background, there are ways to empathize with sources without compromising one’s journalistic values. The techniques described in this chapter will help you see the perspectives of different people and communities […]