Katherine K. Ellis

Program Associate

Katherine K. Ellis is a Program Associate focusing primarily on diversity initiatives and marketing outreach for the American Press Institute.

She is a former NPR’s Next Gen Radio fellow and also spent time at USA TODAY NETWORK-Wisconsin. Katherine is a graduate of the University of Utah where she studied journalism, marketing and public relations. While at UofU, she served as editor-in-chief of the Daily Utah Chronicle and spearheaded its transformation from a daily printed paper to a bi-weekly print, digital first publication.

Field Notes: We’re headed East and West to talk about trust and covering marginalized communities

API is headed to Tennessee, Oregon and North Carolina in the coming weeks to talk building audience trust and bridging gaps between neglected communities. Deputy Executive Director Jeff Sonderman is speaking to the News Industry Summit in Nashville, Tenn., on Thursday morning about “How to build trust and understanding with your audience.” The session will […]

Field Notes: We’re headed to Excellence in Journalism to talk about diversity and revenue streams

API is in Baltimore this week for the Excellence in Journalism conference. We’ll be heading up two sessions and tweeting about the rest. Keep up with our insights and key takeaways on Twitter @AmPress. Our Program Associate Katherine K. Ellis and Director of Newsroom Learning Amy Kovac-Ashley will facilitate the session Repairing the neglect: How journalists can engage with diverse communities on […]

API offers lessons and resources for journalism educators at AEJMC 2018

API’s team will be meeting with journalism educators from around the country this week at the Association for Education in Journalism and Mass Communication conference in Washington, D.C. We encourage any professors, researchers or students who are attending to check out our sessions and say hello. On Monday from 11:45 a.m. to 1:15 p.m. API […]

Field Notes: Exploring digital subscriptions in New York and workplace integrity in D.C.

API is in New York, D.C. and Minneapolis this week for several events and workshops. Keep up with our insights and key takeaways on Twitter @AmPress. Director of Reader Revenue Gwen Vargo will be in New York on Tuesday and Wednesday for WAN IFRA’s Digital Media North American conference, held at the Thomson Reuters Building. The […]

API Field Notes: Supporting fact-checking around the world and the basics of engaged journalism

Global Fact V, the fifth international summit of journalists and researchers who work in fact-checking and accountability journalism, is this week in Rome. Jane Elizabeth, the American Press Institute’s Director of Accountability Journalism, will attend and present a session on reaching resistant audiences. About 200 people will attend the event — quadruple the number from […]

API Field Notes: How analytics grow audiences, cultural change in newsrooms and ‘information disorders’

On Sunday June 3 our Assistant Program Manager Katie Kutsko presented at the 2018 INMA World Congress editor’s retreat on metrics that matter to journalists. She discussed how to decide what to cover — and what not to cover; how to use analytics to grow audience and deepen engagement; how to influence newsroom culture; and how […]

API’s Latest: Organic news fluency, community listening & diversifying your newsroom

The American Press Institute’s been busy the past couple months. We’ve been out in newsrooms, helped with culture change and metrics, put on two summits tackling community listening and reader revenue, and published reports on how to implement these changes. Here’s a roundup of our work, along with tips and suggestions for adapting these ideas […]

API Field Notes: We’re talking about analytics in Virginia and journalism’s future in Vienna

API’s reach extends across the pond this week as API’s Executive Director Tom Rosenstiel offers his perspectives on changes in the journalism industry at “The Future of Journalism & Democracy in the Age of Fake News” tomorrow in Vienna, Austria. He’ll tackle tough subjects such as the future of journalism in the age of social media and the […]

4 ways managers can build a more inclusive newsroom for diverse new hires

We know the numbers about newsroom diversity aren’t shifting in the direction we want them to. We’ve seen reports and studies that profess change, but a quick glance around local newsrooms tells another story. At API, we’re committed to researching the best practices in newsrooms around the country and trying to facilitate change — not […]

API Field Notes: We’re talking accountability journalism in Chicago, Wisconsin and Maine

It’s a busy next few weeks for API’s Jane Elizabeth, director of accountability journalism. She’ll be talking fact-checking, elections and reaching partisan audiences in Chicago, Wisconsin and Maine. Monday kicks off her schedule at Loyola University Chicago to discuss the basics of fact-checking with journalism students. On Thursday at the American Copy Editors Society annual […]