Insights, tools and research to advance journalism

Julie M. Elman

Julie M. Elman is a professor in Ohio University's School of Visual Communication and author of "Fear, Illustrated: Transforming What Scares Us."

Recoding journalism: Some ideas to get started

Changing the way accountability stories are written takes research, preparation, listening and even a bit of psychology. Here are some recommendations from experts we’ve talked to on persuasion and communications. We’ve arranged the recommendations into six categories: Audience, Data, Storytelling, Emotion, Words, and Shareability. For each, we’ve included projects that demonstrate some of the effective […]

A portfolio of examples

The final section of this report examines 11 works of journalism from news organizations around the country that have found effective ways to present facts on complicated issues. First, an introduction to our list. Any discussion of 21st-century “explainers” must begin with Vox. The online-only news organization is a pioneer in the use of cards or […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]

Your turn

In this report we’ve endeavored to demonstrate alternative ways to write and present complex, fact-filled content in a way that can be more effective in reaching audiences — even those who are disinclined to believe the information. We’ve also offered some recommendations for software and tools, and taken you behind the scenes in the creation […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.