News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or subscribers of legacy products, people who know the publication in its other forms. They often like the notion of a complete and finite bundle of news, organized under a brand’s […]
Jeff Sonderman (Page 5)
Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.
He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. Other specific areas of his professional focus include mobile technology, social media, news business models, audience research and content strategies.
He also teaches digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.
He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.
There are many ways of defining “engagement,” but those working in mobile emphasized that they all are about making valuable connections with mobile users to build loyalty or create content. The word engagement is thrown around so often that it’s easy to dismiss, but drill deeper and the concept actually gets at essential aspects of […]
Much has been made of the concept that mobile devices are a “second screen” companion to watching television. But those working in mobile also caution there’s more to understand than that. Mobile devices are a “second screen” at work as well. The desktop computer is equivalent to the TV — it’s supposed to be the […]
Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications and start buying audiences. And that concept may be more important now, as mobile pricing poses even greater challenges to publishing revenue. Mobile ad buys, especially, often occur via ad […]
Rather than just think ‘advertising,’ think of ‘useful services’ for readers and sponsors Publishers should fundamentally rethink how to monetize mobile products, beyond just conventional display ads shrunk to smaller screens. That was a universal message among the participants in our mobile summit. Publishers moving into mobile have to figure out how they can be […]
News organizations aren’t the only ones trying to adapt to mobile technology. There are many other industries bidding for the limited pool of people with experience and expertise in mobile jobs. As a result, mid-size or small newsrooms likely won’t win a bidding war for the obvious mobile talent out on the job market. They […]
We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the last year became the primary platforms for news. With that comes a whole new level of uncertainty and opportunity for news publishers. The American Press Institute recently gathered more than 40 […]
A mobile-first organization has editorial, technology and business teams working together in new ways
This wasn’t the case in older days, when the newsroom, sales and IT departments were kept apart to avoid conflicts and rarely spoke. That’s now changing, and mobile technology is a big reason why. Mobile, like online technology in general, ties revenue more directly to content, and content more directly to technology. The people responsible […]
Images & Voices of Hope (ivoh) is a 15-year-old nonprofit organization that highlights how media can foster change and healing in communities. It defines “media” broadly — to include journalism, photography, documentary film, gaming and more. Mallary Tenore came on board as managing director in December after seven years at The Poynter Institute. We spoke with Mallary about […]
If you can come to this year’s NAA mediaXchange conference, March 16-19 in Denver, we hope you will take advantage of a couple valuable American Press Institute programs. On the second day of the conference, API will be releasing groundbreaking new audience research that probes into consumer behavior, habits, and attitudes surrounding things we call news. We’ll […]