Insights, tools and research to advance journalism

Jeff Sonderman (Page 5)

Deputy Director

Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country.

He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Email Jeff at jeff.sonderman@pressinstitute.org or follow him @jeffsonderman.

Advertisers buy audiences, not publications or platforms, and data is the key

Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications and start buying audiences. And that concept may be more important now, as mobile pricing poses even greater challenges to publishing revenue. Mobile ad buys, especially, often occur via ad […]

Mobile advertising needs more creative thinking

Rather than just think ‘advertising,’ think of ‘useful services’ for readers and sponsors Publishers should fundamentally rethink how to monetize mobile products, beyond just conventional display ads shrunk to smaller screens. That was a universal message among the participants in our mobile summit. Publishers moving into mobile have to figure out how they can be […]

Unlocking mobile revenue and audience: New ideas and best practices

We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the last year became the primary platforms for news. With that comes a whole new level of uncertainty and opportunity for news publishers. The American Press Institute recently gathered more than 40 […]

Mobile news presentation should be different from web or print

Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten comfortable with customization of online stories for things like SEO and adding additional content or updates. But content customization for mobile is scant, the participants at our summit said–even at […]

Mobile and social media are intricately linked

Any discussion about how to reach and serve people using smartphones almost certainly must begin with social media. This was a major point of consensus among mobile leaders at our summit. Using social media to connect with other people is the most popular purpose of smartphone app usage other than gaming. More popular than utilities or […]

Mobile apps and mobile websites are for quite different audiences

News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or subscribers of legacy products, people who know the publication in its other forms. They often like the notion of a complete and finite bundle of news, organized under a brand’s […]

How ‘restorative narratives’ shape communities: 9 good questions with Mallary Tenore of ivoh

Images & Voices of Hope (ivoh) is a 15-year-old nonprofit organization that highlights how media can foster change and healing in communities. It defines “media” broadly — to include journalism, photography, documentary film, gaming and more. Mallary Tenore came on board as managing director in December after seven years at The Poynter Institute. We spoke with Mallary about […]

Find us at mediaXchange 2014

If you can come to this year’s NAA mediaXchange conference, March 16-19 in Denver, we hope you will take advantage of a couple valuable American Press Institute programs. On the second day of the conference, API will be releasing groundbreaking new audience research that probes into consumer behavior, habits, and attitudes surrounding things we call news. We’ll […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.