People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This has led to speculation that people will become narrow in their interests without the agenda-setting influence of news organizations. The survey probed this notion in various ways, including by asking […]
Jeff Sonderman (Page 3)
Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.
He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. Other specific areas of his professional focus include mobile technology, social media, news business models, audience research and content strategies.
He also teaches digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.
He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.
In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar (76%) for non-Twitter […]
Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets? At a moment […]
This study was conducted by DB5 using a 15-minute online survey among two groups: General social media users (n=1,000) defined as those who used some sort of social media platform at least weekly. These individuals were recruited through an online panel of adults (18 years of age and older) across the U.S. who are nationally […]
The results of this survey make clear an intimate connection between Twitter users and news, and suggest some ways in which publishers can take best advantage of the platform. That connection comes through in various data points. Among them, nearly 9 in 10 Twitter users (86%) say they use Twitter for news, almost the same […]
Significant numbers of journalism and communication graduates now practice what they consider journalism, even though they don’t work for traditional news organizations, our survey of journalism school graduates found. The survey probed this phenomenon with several questions, including asking people to explain in very granular terms what skills they employ in their work and what […]
One question virtually everyone in media hears at one point or another is whether the world of journalism, with all the possibilities and disruption caused by technology, is getting better or worse. The survey asked a series of questions that probed this. The answers varied significantly depending on where people worked in the media, their […]
The survey also probed a series of questions about a range of different skill sets and asked people about their knowledge and comfort levels with them. One question in that sequence asked people about some two dozen skills that they might use in whatever their field and asked how important they thought each one was. […]
The survey also went deeper to look at the experiences of these journalism and communication graduates in their work. That began by asking people (regardless of where they work) what they had personally experienced in their jobs in the last five years. The results might be interpreted as relatively grim, but again age made a […]
The college journalism and communication experience At a time of enormous change, how people learn — and how academic institutions, educators, organizations, student publications and others can help them — is a major issue. The survey asked people a battery of questions about how they learn, what they learned in school and their academic experience […]