Everyone in your organization plays some key role in making your products great. The product manager is there to guide, facilitate, and advocate — but not to do it alone. The participants at our summit had a lot of good advice about how to work with senior managers and colleagues in the process of making […]
Jeff Sonderman (Page 2)
Jeff Sonderman is the deputy director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.
He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. Other specific areas of his professional focus include mobile technology, social media, news business models, audience research and content strategies.
He also teaches digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.
He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.
Particularly for “legacy” news organizations, like newspapers, that have evolved and calcified an organizational structure from an earlier era, it can be challenging to find the right fit for product management. Product people cross a lot of traditional silos — their responsibilities involve editorial strategy, business and revenue success, marketing and subscriptions, and technology. In […]
News is a product. Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying “products” in stores or online. We hear tech people describe a new app or service as a “product.” And all that makes sense. But we traditionally did not think of news that way. […]
Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new form of accountability reporting in politics — is effective at improving political discourse, according to a new survey. About two-thirds of graduates of communication and journalism, or 65 percent, across […]
Just over half of social media users (53%) have a Twitter account and most (67%) have had it for more than 3 years, according to the survey. An even wider world of people encounter Twitter without using it. Of all Twitter users, 68% see hashtags and Twitter handles or tweets displayed on TV, 61% in […]
The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with no one standing far above any other. Perhaps the most striking result is that these are news consumers who feel they get sufficient news elsewhere. Indeed, the largest number of […]
One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the […]
Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic or account. Fifteen percent have clicked on a promoted tweet, 8% on a tweet under a promoted hashtag. Almost as many, 7%, have followed a promoted account and 6% have […]
While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network to track news in real time, as noted above, is one of the primary reasons that people say they use Twitter and the most common form of news that is […]
On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by asking what kind of news sources people follow and what kind they had discovered. The findings reveal that, to a substantial degree, Twitter is a way that news consumers follow […]