Insights, tools and research to advance journalism

Jeff Sonderman (Page 2)

Deputy Executive Director and Executive Vice President

Jeff Sonderman is the deputy executive director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country.

He is the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API's Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Email Jeff at jeff.sonderman@pressinstitute.org or follow him @jeffsonderman.

How to hire effective product managers for a news organization

Whether your news organization is looking to create its first product management role, or add to an existing product team, finding and recruiting the right person can be difficult. For one, it is a field like developers that is in high demand, including from technology startups and large corporations who may offer a higher salary […]

How to do good user testing and get feedback on products

Eric Ulken, executive director of digital strategy at the Philadelphia Media Network, says they see product managers as the “voice of the user.” Everyone inside your organization can speak for themselves — advocating for what editorial, business, marketing or other departments want in a product. But users aren’t in those meetings, and a good product […]

How product managers should work with their bosses and colleagues

Everyone in your organization plays some key role in making your products great. The product manager is there to guide, facilitate, and advocate — but not to do it alone. The participants at our summit had a lot of good advice about how to work with senior managers and colleagues in the process of making […]

How to integrate product management in your organization

Particularly for “legacy” news organizations, like newspapers, that have evolved and calcified an organizational structure from an earlier era, it can be challenging to find the right fit for product management. Product people cross a lot of traditional silos — their responsibilities involve editorial strategy, business and revenue success, marketing and subscriptions, and technology. In […]

Best practices for product management in news organizations

News is a product. Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying “products” in stores or online. We hear tech people describe a new app or service as a “product.” And all that makes sense. But we traditionally did not think of news that way. […]

Fact-checking and accountability journalism: Popular, effective — but sometimes misunderstood

Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new form of accountability reporting in politics — is effective at improving political discourse, according to a new survey. About two-thirds of graduates of communication and journalism, or 65 percent, across […]

Twitter and life

Just over half of social media users (53%) have a Twitter account and most (67%) have had it for more than 3 years, according to the survey. An even wider world of people encounter Twitter without using it. Of all Twitter users, 68% see hashtags and Twitter handles or tweets displayed on TV, 61% in […]

How non-Twitter users are different

The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with no one standing far above any other. Perhaps the most striking result is that these are news consumers who feel they get sufficient news elsewhere. Indeed, the largest number of […]

How false information spreads and gets corrected on Twitter

One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey probed Twitter users about that experience as well. The findings suggest that there is some self-correcting element to Twitter and to the web generally, born in part out of the […]

How Twitter users interact with brands and promoted tweets

Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic or account. Fifteen percent have clicked on a promoted tweet, 8% on a tweet under a promoted hashtag. Almost as many, 7%, have followed a promoted account and 6% have […]

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