Gwen Vargo is Director of Reader Revenue for American Press Institute, where she works to support and accelerate the growth of subscriptions and user revenue at U.S. news organizations.
She works directly with API’s partner news organizations to understand the path audiences take to subscription; gathers and spreads best practices; leads research efforts; and helps API’s partners develop innovative approaches to generating subscriptions through understanding audience data, marketing, communication, and content.
Gwen specializes in helping media companies develop new models for user revenue, drawing on lessons she has learned over more than 20 years in audience development and marketing.
Most recently at The Chronicle of Higher Education, she led cross functional team that included marketing, sales, circulation and market research and worked to develop sustainable revenue models for an array of digital products, including webinars, customized data, and events. While at Atlantic Media Company, Gwen oversaw marketing, sales, and client services for National Journal Group, and played a key leadership role in the strategic relaunch of the National Journal Group’s products and website. Previously, she managed marketing and operations efforts at organizations such as Euromoney Institutional Investor, PRIMEDIA, and American Lawyer Media. Gwen holds an MBA in Marketing from Baruch College and lives with her son in Silver Spring, MD.