Alex T. Williams

Alex T. Williams was a 2016 API Research Fellow, conducting an analysis on the similarities and differences in how managers and staff view the transition to digital. He also was a 2015 API Research Fellow, conducting a research project about digital subscription models at U.S. newspapers. He is a doctoral candidate at the Annenberg School for Communication at the University of Pennsylvania.

Publishers miss opportunity to collect data when registering subscribers

Today, news organizations are striving to convince advertisers that their first-party data (information collected from users on their website) is more valuable than third-party data from Facebook or Google. To understand how newspapers are approaching this challenge, the American Press Institute analyzed what user information is collected when a person registers for a digital subscription. […]

How digital subscriptions took over the newspaper industry

In 2009, with advertising revenue steeply declining, news organizations began debating the feasibility of requiring digital subscriptions. Publications like The Guardian, The New York Times, Time Magazine and The Atlantic published op-eds questioning whether readers would be willing to pay for news online — and whether such subscriptions would cause losses in readership and digital advertising. Despite these initial concerns, the […]

Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an in-depth analysis the landscape is converging around a couple leading models and price structures. As the traditionally dominant revenue streams of print and advertising come under pressure, almost all newspapers […]