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API summit: The Rise of Distributed Content

The American Press Institute will hold an invitation-only Thought Leader Summit on distributed content on Tuesday, June 28, 2016 in New York City.

Rise of Distributed Content event logo

The Rise of Distributed Content: Building Sustainable Platform Strategies will gather executives, social media managers, editors and other innovators from leading legacy and startup news organizations. We’re bringing people together with a range of titles, all of whom have hands-on responsibility for creating and managing platform-related strategies that can succeed in today’s media ecosystem.

This summit is an outgrowth of our summit on mobile news in late 2015. At that gathering, participants expressed a desire to speak in-depth in person about platform strategies and the role of platform-specific content in news media business models. To push beyond the surface-level topics about distributed content that journalism conferences commonly rehash, we’re planning an agenda of in-depth discussions on issues that platform-focused people want to explore with each other.

Unlike a typical conference, the intimate, interactive summit allows each attendee to be an active participant, sharing their expertise and experiences while gaining actionable insights from others. Discussion topics for the day will be surfaced in advance by invitees before arrival at the Wall Street Journal, our host for the event (and which recently became the first newspaper on Snapchat Discover).

After the event, the best ideas will be distilled into a resource for matters related to distributed content. Taylor Lorenz, director of emerging platforms at The Hill, is assisting in planning the day and will also author the resource.

Participating organizations include, among others:

New York Times


NowThis Media

Wall Street Journal


Dallas Morning News

Huffington Post

Washington Post

STAT (Boston Globe)


Daily Dot

Time Inc.

USA Today


Denver Post


Breaking News / NBC




New Yorker




Deseret Digital Media

Seattle Times


Daily Nonpareil

Guardian US

Philadelphia Media Network



Jersey Shore Hurricane News

Daily Mail

Space is limited and participation is by invitation only; however, people interested in participating may apply for consideration. We look for individuals and organizations advancing the summit’s topic area, with efforts to show. We believe a diversity of lived experiences, skill sets and backgrounds makes these events successful.

For more information, contact program manager Kevin Loker at

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