Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

• 1. Understand your audience
• 2. Get your audience to pay
• 3. Transform your culture
• 4. Do your best journalism
• Find out more about API »

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

• Decide what beats to cover and how
• Identify and develop the skills you need
• Assess and improve your culture
• Drive more reader revenue
• Drive loyalty through accountability journalism
• Make analytics work for you
• Contact us to find out how »