1,802 results found for “video”

Factually: What exactly was that Bloomberg video?

U.S. presidential candidate Michael Bloomberg’s recent campaign video portraying other Democratic candidates as dazed and confused in response to a question he posed during last week’s Las Vegas debate generated considerable discussion in the misinformation and media worlds. The video wasn’t a fake, exactly, but it was edited in a misleading way. The imagery in the footage […]

Factually: Russia’s video play

The New York Times last week published a striking piece about how the Russian news network RT has been airing story after story about the dangers of 5G cell phones as part of a disinformation effort to undermine the United States’ comfort with — and advances in — the technology (which scientists say isn’t actually harmful). We say […]

Axios: ‘Smarter Faster’ videos

‘Smarter Faster’ videos Creator: Axios Summary: A series of first-person interviews with experts overlaid with graphics and conversational text to succinctly explain an issue to the viewer. _____________________________________________ Axios, which launched earlier this year with a platform geared toward “smart brevity,” is making a mark as a media disruptor. Politico veterans Jim VandeHei, Mike Allen […]

What video lengths on Facebook get the highest levels of engagement?

NewsWhip analyzed videos from 11 publishers with some of the most video shares in January 2017, looking at their overall engagement (likes, shares, comments, reactions). Here’s what they found: The average length of these publishers’ most engaging videos (without counting livestreams) are now over a minute long, and many of these publishers’ most engaging videos […]

BuzzFeed is moving production for sponsored videos for UK advertisers to its London office

BuzzFeed’s focus on video is starting to take hold in the U.K. as well, Jessica Davies writes. BuzzFeed is doubling the size of its London office and will add two new studios with a focus on sponsored video. The goal, Davies writes, is bringing “all video production made on behalf of U.K. advertisers in-house.” Before, […]

How an Italian local news group is using automation to produce about 250 videos per day

Some balked at Tronc’s goal to put out 2,000 videos per day through automation— but Italy’s Gruppo Editoriale L’Espresso is on their way to doing just that. Using a tool called Wochit, the local news group (which has 18 local and regional titles in Italy) is producing 250 videos per day on average. Wochit is […]

Doubts around digital advertising are increasing after Facebook reveals it overestimated its video metrics

You might have heard: Facebook overestimated its average video viewing time metric by 60 percent to 80 percent for two years But did you know: “Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture,” Suzanne Vranica and Mike Shields write. “Some are finding […]

Facebook overestimated its average video viewing time metric by 60 percent to 80 percent for 2 years

You might have heard: Facebook says video on the platform is booming and claims its users watch 100 million hours of video each day But did you know: According to data Publicis Media says it obtained from Facebook, Facebook has been vastly over reporting its key video metric for more than two years. Publicis estimates […]

Facebook isn’t the only platform that’s growing live video: YouTube says its live video views grew 80% over the last year

Facebook may be paying publishers and celebrities to use its live video tool, but live video is growing on other platforms, too. YouTube says its live video views grew by 80 percent over the last year, while the number of live streams grew by 130 percent. YouTube’s dominance in online video means that it has […]

Business Insider’s strategy for getting 1.5 billion video views a month: Engage people from the second a video starts

Business Insider’s editor-in-chief Nicholas Carlson talked to Digiday’s weekly podcast about how the organization is achieving 1.5 billion video views each month. Key to that strategy, Carlson says, is engaging viewers from the second a video starts. Carlson explains: “The super-hard and super-exciting thing we do is if you don’t start the video with beautiful, […]