Insights, tools and research to advance journalism
This study explores how to use the essential skill of empathy to accurately portray any community you cover.
Learn how reporters can employ empathetic techniques in the field, and how newsroom leaders can foster a culture of empathy.
Read more about The empathetic newsroom: How to cover neglected communities
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
The move toward subscriptions places the newsroom — and quality content worth paying for — at the center of the business strategy.
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.