Insights, tools and research to advance journalism
The move toward subscriptions will require measuring audiences differently, with analytics that measure deep engagement. The move toward subscriptions places the newsroom—and quality content worth paying for—at the center of the business strategy.
Read more about Paths to Subscription: Why recent subscribers chose to pay for news
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
We examined prices of digital subscriptions at 100 U.S. newspapers to understand how much they charge for access, and whether variables including market size, circulation and ownership are related to price.
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.