Insights, tools and research to advance journalism
A new report from API offers a step-by-step look at how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.
The report explains how to collect and use the right audience data; break down internal data silos and align departments on reader revenue goals; and establish a “reader-first” culture.
Read more about What it takes to shift a news organization to reader revenue
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
A new report from API examines how newsrooms can use deep listening and dialogue to build stronger relationships with their communities, particularly with groups that may feel marginalized or misrepresented by their reporting.
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.