Insights, tools and research to advance journalism
Our latest Media Insight Project study explores the dynamics that come into play in trust, familiarity, news literacy, and transparency.
The findings look at where the public and journalists see eye-to-eye — and where they don't.
Read more about Americans and the News Media: What they do — and don’t — understand about each other
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
This white paper looks at the intersection of trust, literacy and how journalists build their stories.
"At a time when the public is so manifestly questioning the journalism available to them, it makes sense to think about how to show the elements of good reporting differently, moving from 'trust me' to 'show me' journalism."
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.