Insights, tools and research to advance journalism

How to engage readers with digital longform journalism

Major enterprise stories require considerable resource and tend to come with limited audiences. But newsrooms can get readers engaged with these long stories by using multiple elements and platforms to tell the story. This report includes a how-to guide for newsrooms on how best to engage readers in enterprise journalism.

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In-Depth Research

Primary election coverage: What types of news engage audiences

A broad, data-driven analysis of campaign coverage by the Engaging News Project and API shows how local, state, and federal elections are covered across the United States and what types of campaign coverage engage individuals.

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Fact-checking resources

Want to hold a fact-checking and accountability boot camp? Here’s how to do it

API conducted three workshops on accountability reporting during the election season and beyond, and we’ve compiled the materials as guidelines for newsrooms, universities and other organizations who’d like to hold their own workshops.

Research Review

When journalists get their info from social media, audiences find the reports less credible

From Facebook to Twitter to Google, journalists have many new ways to track down information to inform their reporting. But what do audiences think about these techniques? New research shows that readers tend to think that social media reporting isn't as credible as more traditional reporting methods.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

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Good Questions Q & A’s

Measuring investigative journalism’s impact on society: 8 good questions with James T. Hamilton

Investigative journalism often comes at a high cost to news organizations, but James T. Hamilton finds through his research that investigative journalism's benefits on society are often even greater. We talked to Hamilton about how he calculated real-world impact of investigative journalism and what news organizations can do to fund this important work and measure their impact.