Insights, tools and research to advance journalism

The future of digital advertising: Designs for mobile screens may be more effective

As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective with users than others.

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Fact-checking resources

Research Review blog

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Data & analytics

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Good Questions Q & A’s

How young adults define ‘news’: 7 good questions with Data & Society’s Mary Madden

Teenagers and young adults are challenging long-held assumptions about news consumption patterns. We talked to Data & Society's Mary Madden about what news organizations can do to be seen as credible by young adults, how young adults define “news,” and why young adults don’t share as much news on social media.

Guidelines & ethics

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? These two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question.

Youth & news literacy

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. Here's an overview of some of the things we at API are working on in this space, commonly referred to as “news literacy.”

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API's tools, research and actionable insights focus on news audiences, cultural change, new revenue, youth and media, diversity of news, and more.