Insights, tools and research to advance journalism

Journalists can change the way they build stories to create organic news fluency

Our latest white paper looks at the intersection of trust, literacy and how journalists build their stories.

We want to propose something different, an idea that we hope opens new paths and introduces some new language in the discussion about consumers, news, and trust.

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Our mission

The American Press Institute helps transform news organizations for an audience-centered future.

Our work with publishers focuses mostly on four areas:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

Featured reports

The empathetic newsroom: How to cover neglected communities

This study explores how to use the essential skill of empathy to accurately portray any community you cover.

Learn how reporters can employ empathetic techniques in the field, and how newsroom leaders can foster a culture of empathy.

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »

Accountability journalism resources

Our custom analytics tools

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API programs