Insights, tools and research to advance journalism

What it takes to shift a news organization to reader revenue

A new report from API offers a step-by-step look at how to transition an entire news organization from an advertising-based strategy to a reader-revenue strategy.

The report explains how to collect and use the right audience data; break down internal data silos and align departments on reader revenue goals; and establish a “reader-first” culture.

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Our mission

The American Press Institute helps transform news organizations for an audience-centered future.

Our work with publishers focuses mostly on four areas:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

Featured reports

How a culture of listening strengthens reporting and relationships

A new report from API examines how newsrooms can use deep listening and dialogue to build stronger relationships with their communities, particularly with groups that may feel marginalized or misrepresented by their reporting.

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »

Accountability journalism resources

Our custom analytics tools

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API programs