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Our Mission

Help transform news organizations for an audience-centered future.

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What can we do for you?

News Strategies

Align your journalism with audience needs

Culture & Skills

Address culture issues and develop skills

Reader Revenue

Drive more subscriptions or memberships

Accountability

Drive loyalty through watchdog journalism, fact-checking

Trust

Demonstrate credibility and build audience trust

Analytics

Make analytics work for your newsroom

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A new way of looking at trust in media: Do Americans share journalism’s core values? See survey results

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Analytics for your editorial values and business models

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A resource for news innovators to learn, plan & do.

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Helping journalists earn trust

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Driving Reader Revenue

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