Insights, tools and research to advance journalism

Best ways to build audience and relevance by listening to and engaging your community

Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes how newsrooms can grow their readership and boost their relevance by listening to and learning from their audiences.

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In-Depth Research

A new understanding: What makes people trust and rely on news

For more than a generation, research has tried to identify the qualities that lead people to trust news. A new comprehensive study shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize.

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Fact-checking resources

Want to hold a fact-checking and accountability boot camp? Here’s how to do it

API conducted three workshops on accountability reporting during the election season and beyond, and we’ve compiled the materials as guidelines for newsrooms, universities and other organizations who’d like to hold their own workshops.

Research Review

How hyperlocal news outlets are taking shape across the U.S.

New research shows hyperlocals come in many different forms, some with more than 20 employees and some with staff working in much the same way as traditional journalists.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

Emailing teenagers the news: 8 good questions with Clover’s Liza Darwin and Casey Lewis

Email newsletters are in the midst of a renaissance, and new email newsletter Clover is taking advantage of the medium to reach teenage girls. We talked to Clover's creators Liza Darwin and Casey Lewis about how they came up with the idea of Clover and why they think teenage girls will respond to their newsletter.