Insights, tools and research to advance journalism

We’re working with news orgs on journalism’s biggest challenges in 2018 — you can get involved

In 2017 API helped news organizations reinvent beat structures, focus content strategies, transform their workplace cultures, and excel at the best journalism that holds powerful officials accountable.

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In-depth research

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Fact-checking resources

Research Review blog

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Data & analytics

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Good Questions Q & A’s

Can civility save journalism? 5 good questions with researcher Ashley Muddiman

Contentious stories and clickbait headlines are more than just annoying. They’re a barrier to a civil discussion of facts, they tend to increase partisanship, and they can impact the level of trust in media and other institutions. But are “civil” stories that focus on solutions interesting enough to attract readers?

Guidelines & ethics

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? These two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question.

Youth & news literacy

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. Here's an overview of some of the things we at API are working on in this space, commonly referred to as “news literacy.”

Other API programs