Insights, tools and research to advance journalism

How a culture of listening strengthens reporting and relationships

A new report from API examines how newsrooms can use deep listening and dialogue to build stronger relationships with their communities, particularly with groups that may feel marginalized or misrepresented by their reporting.

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Our mission

The American Press Institute helps transform news organizations for an audience-centered future.

Our work with publishers focuses mostly on four areas:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

Featured reports

Going forward: How ethnic and mainstream media can collaborate in changing communities

This final chapter in our series on collaborations between mainstream and ethnic media outlets examines how these outlets serve different audiences.

It also details how to create true partnerships that go beyond a fixer relationship, and strategies for connecting with communities in flux.

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »

Accountability journalism resources

Our custom analytics tools

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API programs