Insights, tools and research to advance journalism

‘Who shared it?’: How Americans decide what news to trust on social media

As social platforms become important thoroughfares for news, the news organization that did the original reporting still matters — but the study shows that who shares an article on social media has an even bigger influence on whether people trust what they see, new research shows.

Read more

In-Depth Research

Break Form: Making stories with and for the people

For nine months, 15 teams were embedded in forward-moving public radio and television stations across the U.S., tasked with the job of working with citizens to invent new storytelling models. In partnership with AIR, this report includes the findings and lessons from that project, Localore: Finding America.

Browse by topic

Fact-checking resources

Research Review

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

Going for teens’ inboxes: 6 good questions with the Huffington Post’s director of growth and analytics Kiki Von Glinow

The Huffington Post is targeting its youngest audience yet, girls from Generation Z. And HuffPost is going for a place you might not expect — their email inboxes — with a newsletter called The Tea. It’s an exclusive, weekly Q&A with a different celebrity, particularly other teen girls. We talked with Von Glinow about their Gen Z research, where the term “The Tea” comes from, how they expect to grow their audience, and what HuffPost has planned for the future.