Insights, tools and research to advance journalism

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

Although Americans are in many ways divided in their attitudes toward media, Republicans and Democrats are in many ways similar in their behavior toward the news.

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In-depth research

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Fact-checking resources

Research Review blog

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Data & analytics

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Good Questions Q & A’s

Covering news issues with comics: 7 good questions with Jake Halpern

Last January, The New York Times experimented with a unique visual storytelling format that allowed them to take a fresh angle to news topics — they launched “Welcome to the New World,” a fully reported graphic narrative.

Guidelines & ethics

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? These two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question.

Youth & news literacy

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. Here's an overview of some of the things we at API are working on in this space, commonly referred to as “news literacy.”

Other API programs

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API's tools, research and actionable insights focus on news audiences, cultural change, new revenue, youth and media, diversity of news, and more.