Insights, tools and research to advance journalism
Our latest white paper looks at the intersection of trust, literacy and how journalists build their stories.
We want to propose something different, an idea that we hope opens new paths and introduces some new language in the discussion about consumers, news, and trust.
Read more about Journalists can change the way they build stories to create organic news fluency
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
This study explores how to use the essential skill of empathy to accurately portray any community you cover.
Learn how reporters can employ empathetic techniques in the field, and how newsroom leaders can foster a culture of empathy.
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.