Insights, tools and research to advance journalism

Improving accountability reporting: How to make the best of journalism better for audiences

This Strategy Study explores a series of ideas people in news are working on that, taken together, will create a different approach to accountability journalism.

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In-depth research

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Fact-checking resources

Research Review blog

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Data & analytics

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Good Questions Q & A’s

How everyday things like cooking can be a powerful storytelling tool: 6 Good Questions with NPR Hot Pot producers Rhitu Chatterjee and Ben de la Cruz

Spend some time on social media, and you’re sure to see food videos. NPR is keying into audiences’ appetites for this trend in their recent project NPR Hot Pot. NPR blogs The Salt and Goats and Soda teamed up to launch a six-part series that connects people around the world through food-related memories. The name is a nod to hot pot dishes, which are warm, food-filled pots found in many different cultures.

Guidelines & ethics

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? These two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question.

Youth & news literacy

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. Here's an overview of some of the things we at API are working on in this space, commonly referred to as “news literacy.”

Other API programs

Learn more about API

API's tools, research and actionable insights focus on news audiences, cultural change, new revenue, youth and media, diversity of news, and more.