Insights, tools and research to advance journalism

‘Who shared it?’: How Americans decide what news to trust on social media

As social platforms become important thoroughfares for news, the news organization that did the original reporting still matters — but the study shows that who shares an article on social media has an even bigger influence on whether people trust what they see, new research shows.

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In-Depth Research

Break Form: Making stories with and for the people

For nine months, 15 teams were embedded in forward-moving public radio and television stations across the U.S., tasked with the job of working with citizens to invent new storytelling models. In partnership with AIR, this report includes the findings and lessons from that project, Localore: Finding America.

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Fact-checking resources

Research Review

Why we click on news stories

Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

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Good Questions Q & A’s

Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter

More media organizations are being created and controlled by the people who are invested in the issues they cover, Mark Lee Hunter says. We talked to Hunter about how “stakeholder-driven media" is changing our media landscape and the lessons it offers for traditional news organizations in building community.