Insights, tools and research to advance journalism
Although Americans are in many ways divided in their attitudes toward media, Republicans and Democrats are in many ways similar in their behavior toward the news.
Read more about Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay
New research from the Media Insight Project suggests public attitudes about the news media are more complex than many traditional studies indicate, with attitudes varying markedly depending on what media people are asked about.
After gathering 17 accountability journalists for a summit in Washington, D.C., we identified the specific characteristics of highly impactful journalists and their work.
Newsrooms track clicks closely, but what motivates news users to click? New research suggests readers are drawn to news that is relevant to their personal interests or happened nearby, news that gives them something to talk about, and news that evokes an emotional response.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.
As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? These two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question.