Insights, tools and research to advance journalism

Best practices for product management in news organizations

Product managers know who their users are, what they need, how they need it, and deliver a satisfying experience. The role of product manager, which has long been a staple of the tech world, is emerging in news organizations.

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In-Depth Research

Finding a voice on social media: Insights for local newsrooms

As more people rely on social media to stay informed, news organizations must figure out how to speak to readers in these personal environments. Several factors about how a social media post is written affect the engagement it receives, including the voice of the post.

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Fact-checking research

‘Fact Check This’: How U.S. politics adapts to media scrutiny

Media fact-checking has become a fact of life for political professionals, and a new report looks at the ways the people who make those statements are adapting to the increased scrutiny.

Research Review

Interaction on Twitter enhances journalists’ credibility

Journalists who interact with their followers are seen as more credible and rated more positively than journalists who use Twitter solely to disseminate news and information, new research shows.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

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Good Questions Q & A’s

Global Guides: 10 Good Questions with WorldFixer’s Mike Garrod

Pursuing a story in a foreign area can be complicated and dangerous. Enter “fixers,” local people who for years have been helping journalists and other visitors make arrangements during foreign assignments. We talked to WorldFixer's Mike Garrod about the journalist-fixer relationship and best practices for working with fixers.