Insights, tools and research to advance journalism
A new strategy study from API examines the best ways for newsrooms to think about and act on metrics. With input from two dozen journalists and data analysts across 20 organizations, we present a core approach that is broad enough to apply to most newsrooms, but specific enough to serve as a basic blueprint.
Read more about How to build a metrics-savvy newsroom
The American Press Institute helps transform news organizations for an audience-centered future.
Our work with publishers focuses mostly on four areas:
A new report from API examines how newsrooms can use deep listening and dialogue to build stronger relationships with their communities, particularly with groups that may feel marginalized or misrepresented by their reporting.
We identified the specific characteristics of 17 highly impactful journalists and their work.
This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.