Insights, tools and research to advance journalism

Best ways to build audience and relevance by listening to and engaging your community

Journalists can engage their audiences as contributors, advocates, and partners. This study describes how newsrooms can grow their readership and relevance by listening to and learning from their audiences.

Read more

In-Depth Research

A new understanding: What makes people trust and rely on news

For more than a generation, research has tried to identify the qualities that lead people to trust news. A new comprehensive study shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize.

Browse by topic

Fact-checking resources

Want to hold a fact-checking and accountability boot camp? Here’s how to do it

API conducted three workshops on accountability reporting during the election season and beyond, and we’ve compiled the materials as guidelines for newsrooms, universities and other organizations who’d like to hold their own workshops.

Research Review

When journalists get their info from social media, audiences find the reports less credible

From Facebook to Twitter to Google, journalists have many new ways to track down information to inform their reporting. But what do audiences think about these techniques? New research shows that readers tend to think that social media reporting isn't as credible as more traditional reporting methods.

Other API Programs

Metrics for News

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API projects include:

Good Questions Q & A’s

Bringing diversity to the news industry: 5 good questions with Outlier Media’s Sarah Alvarez

When it comes to diversity in news organizations, Sarah Alvarez is taking action. Alvarez's organization, Outlier Media, is dedicated to providing data and valuable information to low-income communities. We talked to Alvarez about diversity in newsrooms and how newsrooms can achieve diversity of news.