Insights, tools and research to advance journalism

Paths to Subscription: Why recent subscribers chose to pay for news

The move toward subscriptions will require measuring audiences differently, with analytics that measure deep engagement. The move toward subscriptions places the newsroom—and quality content worth paying for—at the center of the business strategy.

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Our mission

The American Press Institute helps transform news organizations for an audience-centered future.

Our work with publishers focuses mostly on four areas:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

Featured reports

How much U.S. newspapers charge for digital subscriptions

We examined prices of digital subscriptions at 100 U.S. newspapers to understand how much they charge for access, and whether variables including market size, circulation and ownership are related to price.

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »

Accountability journalism resources

Our custom analytics tools

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API programs