Insights, tools and research to advance journalism

Thought Leader Summits

The American Press Institute gathers leaders from a variety of news organizations for one-day summits on focused topics of importance in the current journalism landscape.

Previous events have touched on the rise of sponsored content and how to make mobile news products that work and make money, too. An upcoming summit focuses on how to make online news video work for the modern audience, as well as the company’s bottom line.

Each summit addresses the critical issues and potential solutions for evolving strategies around the day’s topic. This often includes discussions around finding, measuring and retaining audience, as well as steps to growing new revenue streams and building an organization that effectively integrates new technology, community and revenue efforts.

Unlike a typical conference, API Thought Leader Summits are highly participatory and include only a few-dozen invitees. The day-long events treat each attendee as an active participant, sharing his or her expertise and experiences while gaining actionable insights from others. Participants are in for a day of peer learning, rather than being another face in the audience.

A larger goal of the events is to spread the best knowledge widely. After each summit, API distills the best insights into a practical public report.

Below are the practical resources and reports from our Thought Leader Summits:

Understanding the rise of sponsored content
API’s fall 2013 summit was held in association with The Atlantic to clarify and inform discussion around the increasingly common revenue stream. We talked about sponsored content’s potential, definitions, ethics, and more.

Unlocking mobile revenue and audience: New ideas and best practices
Hosted in association with Google, API’s spring 2014 summit broke participants into small working groups for focused discussion on how to make strong mobile news products based on audience data and behavior. We discussed and then later distilled the best lessons learned from current leaders in mobile news.

Producing value and revenue with online video
API’s summer 2014 summit was hosted at NPR’s headquarters in Washington, D.C. and gathered executives, managers and producers pioneering creative digital video strategies at both legacy and startup news organizations. A resource based on the day’s conversations is forthcoming.

For more information, contact program coordinator Kevin Loker at kevin.loker@pressinstitute.org.

 

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