Our seminars are developed for distinct professional tracks:
Advertising, General Management, News/Editorial, Circulation, Marketing, Weeklies and Digital/New Media.
They are also designed to enhance different capabilities:
Executive or Senior Leadership, Department (or Middle) Management and Professional Skills.
We neither accept nor reject seminar members based
on academic or other factors. Your desire for professional
growth doesn’t need to be ratified by us. But, physical
space is limited and it’s best to register early.
Sort by Seminar, Starting Date or Track (click seminar titles for details)
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.
Creative ways to deliver quality content, from aggregating blogs, crowd sourcing stories and outsourcing editorial functions, to partnering on regional coverage and working with non-profits and universities.
Innovative newspaper industry revenue development examples and "how to" information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.
A seminar based on new research, the value of content and advertising, the emergency of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.
