Our seminars are developed for distinct professional tracks:
Advertising, General Management, News/Editorial, Circulation, Marketing, Weeklies and Digital/New Media.
They are also designed to enhance different capabilities:
Executive or Senior Leadership, Department (or Middle) Management and Professional Skills.
We neither accept nor reject seminar members based
on academic or other factors. Your desire for professional
growth doesn’t need to be ratified by us. But, physical
space is limited and it’s best to register early.
Sort by Seminar, Starting Date or Track
(click seminar titles for details)
| Seminar |
Dates |
|
Track |
Be the Answer
Databases That Generate Audience and Revenue
|
5/30 - 5/30/2008 |
|
Advertising
General / Cross-Functional
Newsroom
Online
New
Innovators
|
|
A one-day workshop providing strategies, tactics and best practices that transform newspapers into the online answer source for their communities.
|
| Benchmarks and Drivers of Bottom-Line Success
|
8/4 - 8/7/2008 |
|
General / Cross-Functional
Leadership
|
|
A seminar on the key drivers and metrics of newspaper organization success, for both the core product line and emerging new business units.
|
| Building the New Revenue Portfolio
|
9/22 - 9/24/2008 |
|
Advertising
Online
Innovators
|
|
A seminar for advertising and business development leaders who want to maximize cross-platform revenue opportunities beyond traditional advertising.
|
| Creating the Audience Development Department
|
11/10 - 11/12/2008 |
|
Circulation
General / Cross-Functional
Marketing
Newsroom
New
Leadership
Readership
Innovators
|
|
An integrated, customer-centric approach to growing print and online brands, creating new value and increasing market share.
|
| Designing the Digital Experience
|
7/14 - 7/16/2008 |
|
General / Cross-Functional
Marketing
Online
Innovators
|
|
A seminar for Web designers and producers who want to create engaging, interactive, digital experiences for users.
|
| From Management to Leadership
|
6/9 - 6/12/2008 |
|
General / Cross-Functional
Leadership
Innovators
|
|
Designed to prepare experienced managers to take on advanced leadership roles in an environment of transformational change.
|
| Growing Audiences Beyond News
|
9/22 - 9/24/2008 |
|
Newsroom
Online
Innovators
|
|
Senior editors will learn how to apply the latest building blocks of Newspaper Next in order to grow readership and revenue and foster greater community interaction.
|
| Internet Strategies for Community Markets
|
7/9 - 7/11/2008 |
|
General / Cross-Functional
Online
Innovators
Community Markets
|
|
A seminar for news organizations in non-metro markets that want to develop and execute an integrated, profitable online strategy.
|
| Leading the Weekly and Community Newsroom
|
6/18 - 6/21/2008 |
|
Newsroom
Non-Daily Publications
Leadership
Readership
Community Markets
|
|
A seminar for editors of weekly newspapers of all sizes and of small community dailies who want to strengthen their local franchise.
|
| Managing the Weekly Newspaper
|
9/8 - 9/11/2008 |
|
General / Cross-Functional
Non-Daily Publications
Leadership
Community Markets
|
|
A seminar for senior-level executives at weekly organizations that focuses on developing a future-oriented strategic vision, maximizing operational efficiencies, and leading the organization through transformative change to sustainable growth.
|
| New Editors' Survival Guide
|
9/15 - 9/18/2008 |
|
Newsroom
Leadership
|
|
Basic training for editors who are new to the requirements and responsibilities of supervising other journalists.
|
| New Managers' Survival Guide
|
11/17 - 11/20/2008 |
|
General / Cross-Functional
Leadership
|
|
Basic training for those who are new to the requirements and responsibilities of management.
|
News Editors and Copy Desk Chiefs:
New Roles in a Changing Newsroom
|
9/15 - 9/18/2008 |
|
Newsroom
Leadership
|
|
A seminar for editors who want to lead news processing desks through the changes they face as newsrooms restructure for innovation.
|
| Newspaper Next 2.0 Workshop (New York)
|
5/30 - 5/30/2008 |
|
General / Cross-Functional
New
Leadership
Innovators
|
|
A one-day workshop focusing on API's new strategic concepts and practical guidance to help the industry make the leap beyond "newspaper companies."
|
| Newspaper Next seminario-taller
|
7/1 - 7/1/2008 |
|
General / Cross-Functional
Leadership
Innovators
|
|
¡Asista a este seminario-taller y adquirirá valiosos conocimientos sobre un proceso para concebir proyectos de innovación exitosos y un marco estratégico para fortalecer la innovación en empresas de medios!
|
| Transforming the Advertising Department
|
6/9 - 6/11/2008 |
|
Advertising
Leadership
Innovators
|
|
A seminar to help newspaper organizations structure their business sales operations to be able to maximize revenue in a complex and changing environment
|
| Transforming the Newsroom
|
7/14 - 7/16/2008 |
|
Newsroom
Leadership
Innovators
|
|
A new seminar for senior newsroom executives who need to transform their departments in a way that preserves their vital mission while serving the multiple information needs of fragmenting audiences.
|
| Transforming the Organization
|
6/2 - 6/5/2008 |
|
General / Cross-Functional
Leadership
Innovators
|
|
A seminar for senior-level executives that focuses on the ways in which newspaper organizations need to transform themselves internally in order to thrive in today's disruptive media environment
|
| Web 2.0 Strategic Overview
|
6/6 - 6/6/2008 |
|
General / Cross-Functional
Online
Innovators
|
|
A one-day workshop designed for newspaper executives who must make bold choices about their organization’s digital future.
|
