Seminars for 2004

A Workshop from the Donald W. Reynolds National Center for Business Journalism

(metro markets)

March 28 - April 2, 2004

(community markets)

September 19 - September 24, 2004

Attendees will learn how to analyze their markets, organize their departments, segment their customer bases, understand their competition and develop effective techniques for capturing new market share.

May 16 - May 20, 2004

Essential Elements of Circulation Subscription Sales, Strategies For Direct Sales To Consumers

March 29 - April 2, 2004

September 19 - September 23, 2004

API has partnered with the Donald W. Reynolds National Center for Business Journalism and The Wharton School at the University of Pennsylvania to take a fresh look at the importance of business coverage and the demands it must satisfy.

A Workshop from the Donald W. Reynolds National Center for Business Journalism

November 6 - November 6, 2003

November 7 - November 12, 2004

Study ways to use new research, metrics, information and strategies to help take newspaper readership from survival mode to growth mode.

(for community markets)

July 18 - July 22, 2004

Learn skills to produce a compelling local report and develop an outstanding local-news staff. Explore ways to help readers understand both their neighborhoods and the world.

January 18 - January 22, 2004

November 14 - November 19, 2004

This seminar is designed to give classified managers the weapons they need to become more effective leaders, guide their staffs to peak performance, and develop defensive and offensive strategies for winning the war on the on the print page and on the Web.

November 14 - November 18, 2004

Learn the nuts and bolts of research, interviews and crafting a story. Editors and reporters work in teams to figure out collaborative relationships for writing that satisfies the artistic spirit of the journalist and intrigues and delights the reader.

March 14 - March 18, 2004

October 17 - October 21, 2004

Learn simple and essential survival techniques from seasoned executives, metrics that matter in media, and how to understand and leverage your strong points and overcome your shortcomings to produce performance as a day-to-day manager.

Co-sponsored by the Society for News Design.

February 22 - February 26, 2004

Advanced Content for the Online Audience

July 26 - July 30, 2004

Some of the world’s most experienced online communicators show your most creative content executives and producers how to deliver a rich and informative digital-story experience to your Internet audience. Focus on innovation, imagination, workflow and tools.

February 3 - February 7, 2004

(metro markets)

February 8 - February 13, 2004

(community markets)

February 29 - March 5, 2004

In partnership with Suburban Newspapers of America

August 1 - August 6, 2004

A powerful leadership simulation that models the culture, challenges and operational decisions that media leaders face in running a daily news operation over a five-year period.

(metro markets)

November 7 - November 12, 2004

A powerful leadership simulation that models the culture, challenges and operational decisions that media leaders face in running a daily news operation over a five-year period.

Co-sponsored by the Newspaper Association of America

May 10 - May 14, 2004

May 2 - May 5, 2004

June 6 - June 10, 2004

March 21 - March 25, 2004

June 13 - June 17, 2004

The Zip-Boom-Bop Holy Cow Oh My God Ka-Ching Master Class

September 12 - September 15, 2004

A detailed overview of how today’s most successful online business strategies and tactics can sustain growing revenue and profits. Focus on how to tap into the growing online advertising market and turn it into a cross-platform money maker. Learn how to fulfill brand objectives and build creative,multi-platform sales teams, how to analyze consumer behavior and audience trends, and how to close deals.

October 3 - October 7, 2004

Develop strategies, tools and techniques for raising your newspaper's standards for completeness, balance and accuracy. Learn how to manage and motivate your staff better, improve collaboration with other departments and become an effective agent of change in your newsroom.

July 25 - July 30, 2004

An essential rung in the development ladder of news executives, this program focuses on all aspects of leading a newsroom: recruiting and retaining talented journalists, upholding reporting standards, reversing readership declines and tackling problems in newsroom culture.

(for global and national markets)

September 12 - September 15, 2004

This unique seminar involves attendance by two people from the same newspaper-one editor and one circulation executive-who work together to develop concrete, substantive steps to build a broader, permanent reader base.

November 14 - November 18, 2004

Here are the tools for taking full advantage of power images. Participants learn how to become essential voices in the planning process, help them stay a step ahead of the city desk and demonstrate the immediate impact they can have when the photo department is integrated with the entire newsroom.

September 29 - September 30, 2003

Co-sponsored by International Newspaper Financial Executives Features the Inland Press Association

July 11 - July 15, 2004

Using the Inland/INFE National Cost and Revenue Study we provide you with the tools to understand and act on the drivers that affect the bottom line. Delve into financial information and other data gathered from hundreds of newspapers.

January 11 - January 14, 2004

April 25 - April 29, 2004

June 13 - June 15, 2004