Digital News Management
(Strategic Thinking for a Multi-Platform World)
April 20 - April 25, 2003
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The Media Center's most extensive and in-depth seminar about Internet publishing for online, print and broadcast news executives. Focus on core knowledge and strategies required to build lasting Internet news operations. Analyze what it means to build value -- for your brand, for your audience and for your advertisers and business partners. Confront institutional barriers to success and evaluate how your convergent content and revenue strategies and objectives should evolve.
The Media Center's flagship week-long seminar on Internet news and information strategies includes sessions led by some of the most experienced and creative professionals in the online news industry. This seminar is designed for content and business executives with news companies concerned about best practices and strategic thinking in Internet publishing - and how to set goals, improve the overall quality and maximize the return on investment in Internet publishing operations. We cover both content and business issues and, more critically, how they are linked.
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- Other sessions will be led by:
- Bruce Koon, Executive News Editor, Knight Ridder Digital
- Jeff Webber, Publisher, USAToday.com
- Kinsey Wilson, Executive Editor, USAToday.com
- Michael Silberman, Managing Editor, MSNBC.com
- Gary Kebbel, Director, News Services, America Online
- Doug Feaver, Executive Editor, Washingtonpost.com
- Howard Finberg, Poynter Institute for Media Studies
- Jonathan Hart, Attorney, Dow, Lohnes & Albertson
- Kelly Dyer, General Manager, NewsOK.com
We focus on core management, content and strategy challenges, lessons and recommendations for companies delivering online and multi-platform “convergence” news. Our attention, as always, remains fixed on practical knowledge, leadership, strategic thinking and best practices that can be rapidly translated into action.
Session Sampler
- Revenue and Journalism: The Unholy Alliance. What's the proper balance between news and commerce?
- Indispensable: The Value Proposition. How do you turn your brand essence and your relationship with your customers into revenue?
- Tools, Toys, Technology and Scenarios: Wireless, interactive TV, convergence and the future of news
- Digital Stories and Workflow: How can journalists focus on journalism, think
creatively and work collaboratively to imagine new digital news products?
The Particulars
Please read The Media Center's Registration Policies
Tuition: $2,115 early-bird; $2,350 regular
Location: Reston, Virginia
(This seminar has already occured)
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