Best Practices in Public Relations
From the Strategic Public Relations Center at USC's Annenberg School of Communications, this document outlines best practices for public relations practitioners.
WritingWithClarity.com
An excellent site from Ken O'Quinn, a former news journalist turned
writing coach/consultant.
HelpaReporterOut.com
Run by blogger and PR pro Peter Shankman, is a free subscription site that allows reporters to submit a query looking for sources. Simply enter your query into a form, and it will get posted on the site's next e-mailing. Queries are sent out three a day to a list of more than 18,000 global sources. If a source has knowledge of a specific query, that source can just e-mail the reporter directly. Note that PR people are kicked off the list for off-topic pitching.
Newswise.com
Press releases and expert referrals in several academic areas.
iPR Newsletter
A good online media relations site for news and trends.
Ereleases.com
Writes and faxes press releases to more than 10,000 journalists.
Press Release
Network
Tips and tools for circulating press releases. Listing of top releases
and newsletters.
24-7 Press Release Newswire
Press release newswire distribution and rss syndication service with dissemination to opt in journalists, online media, freelance writers, newspapers and more. Offers daily top news, and free journalist registration to receive daily headlines by email.
Competitor-Analysis.com
Information
Advisor
News Bios
This is a Denver-based pay site, but it's a great resource. Bios of
3,500 influential journalists.
MediaSource.com
A press release posting system.
Online Press Release
Factory
A press release posting system.
ClickPress
A free press release distribution service which is crawled and aggregated by all the main web-based news search operations, including Google and MSN.
Government Policy Newslinks: Press Releases, Statements on Supreme Court Vacancy
Statements on who should replace O'Connor on the high court from websites of 32 public policy groups, and 68 more on the websites of Capitol Hill lawmakers.
PR Newswire Press Room
A journalist-only site that has an archive of news releases and photos,
expert sources through ProfNet, multimedia, a directory of company contacts
and more.
Center for Media and
Democracy
Combats misleading PR practices.
Kirk
Hallahan's PR Links
Hundreds of useful resources from Colorado State University.
Colorado State
University: PR-Education.org
Dozens of helpful resources for students and teachers.
Public
Relations Online Resources and Organizations
Dozens of helpful links from ImpulseResearch.com.
Internet
Press Guild: Care and Feeding of Journalists
Tips on the care and feeding of journalists.
Monday Morning Media Minute
PR tips and trends. Also available as an e-update.
FrugalMarketing.com
This site offers dozens of articles on press releases and other marketing
strategies, always focusing on low costs and high return.
FrugalMarketing.com
Resources for business, arts, and travel, as well as on how to have
fun cheaply, sustainable business practices and a page of peace resources.
More than 500 articles.
National PR Network
Resources for business, arts, and travel, as well as on how to have
fun cheaply, sustainable business practices and a page of peace resources.
More than 500 articles.
EditorsWeb.org
Our daily service, which gathers links to governmental and congressional
press releases, is used by hundreds of editors and reporters.
About.com
PR/Advertising Page
Links to dozens of helpful industry sites.
The
NewsMarket
Provides free broadcast-standard video and multimedia content from corporations, government agencies and non-profits. Journalists can search, preview and request video and other content on demand, online, via digital download or can choose to receive tape-by-mail.
PolicyNewsLinks.com: Hurricane Katrina Press Releases
PRFirms.org: Council
of Public Relations Firms
Resources galore, including job-hunting materials.
Media Kitty
A newly launched business information exchange that unites journalists
with PR professionals in travel and lifestyle industries worldwide.
The NewsMarket,
Inc.
A journalist's resource for B-roll, this site provides thousands of
images free to television newsrooms. Users can preview video, read press
materials and order video clips online. Delivery options include digital
file transfer via FTP, whereby the material moves from TNM's server
to the user's server; satellite feeds via APTN or tape delivery can
also be requested. There is no cost to news professionals. The NewsMarket's
primary service is providing broadcasters with video from the world's
leading companies and organizations; news stories and archived stock
shots from a large and growing range of sources. Particularly helpful
to business and medical-health reporters.
MarketingSherpa
MediaTenor.com
Features extensive data on media content analysis available free of
charge. Every week the site updates with new data, such as the most
quoted CEO, companies, politicians of the month in International media.
There�s also a free newsletter sent twice a week with the latest articles
about agenda-setting, the influence of media in public opinion.
Healthcare Public Relations
and Marketing Association
Creativebusiness.com
Site offers forms as base for interviewing a prospective client. All
are in pdf and cover everything from an assignment questionnaire to
pricing to how to prepare a marketing plan. Free too.
AgPR.com
More than a PR site, it allows you to search farm legislation and links
to many helpful resources.
Online Public Relations
The site offers lots of links, including links to research sites, career
resources and public affairs resources.
ContentBiz Newsletter
It goes out weekly to about 10,000 publishing industry execs.
Institute for
PR
Entertainment PR
A Yahoo! Group that for a PR industry that is one of the hardest to enter. The community's goal is to provide advice and support to those seeking to enter the field as well as those already established.
Council of Public Relations
Firms
DigitalWork.com
Affordable press release distribution.
PR News
A newsletter on pr and marketing.
Press Access
Lots of media news and gossip. Folks moving within the industry, etc.
ARA Content
PRNewswire and Business Wire, but we specialize in feature articles.
There are two ways we can be a resource. On the PR side, we distribute
articles. On the editors side, editors use our articles to fill supplement
and special sections and for filler copy. Articles are educational,
informational, high-quality feature articles with very little commercialism.
MediaCampaign.org
A site for campaign stakeholders.
PRSA: Silver Anvil
Award Case Studies
A resource for those interested in reviewing examples of "best practice"
case studies as well as a resource center for entrants. Offerings include
a Reading Room as well as a Power Point presentation prepared by members
of the Honors & Awards Committee.
The Holmes Report
Several free PR resources (ideas, white papers, etc.)
Web Clip Art
NAMA: Agricultural
Relations Council
PR Point
Contains lot of useful resource materials.
Deloitte
Press Room
Several interesting studies by the consulting firm.
InternetWire.com
LeFile.com
This site comments on best practices of corporate (and government) Web
sites using in-the-news events to prompt site reviews and commentary.
The site includes a Homeland Security page.
The PR Place
Lots of links.
PR Professional
Daily
An online newsletter devoted to the profession.
USA News Net
Press releases, corporate directory and more. Pay site.
MediaMavens.com
An Internet wire service for the media only. Publicity, celebrity marketing
and mroe.
PressAccess.com's
Links to Publications and Broadcast Media
Press
Access Free PR Links
Dozens of dynamite links.
InternetPRGuide
Public Relations Strategy and Tips for Internet professionals offers
tips on press release writing, distribution and trade shows. Internet
publicity pointers also cover dealing with the media and crisis management.
PR Web
A press release database, help writing press releases, help finding
a PR firm, and more. Billed as "by PR professionals for PR professionals.
MediaRelations.com
Newstream
More wire-service content.
US Newswire
Media Training
News Broadcast
Network
CyberAlert
Monitors Web traffic; offers news and news groups.
SpeakerNetNews.com
A weekly e-zine for professional speakers. A good way to promote PR
seminars, books, etc.
Ezine Tips
A great online e-zine published on weekdays.
MediaPost.com
MediaPost provides an electronic directory of radio, TV and print media.
PromoteYourself.com
Sign up for several e-zines on promotions. Viz-Ability Marketing Tips
is highly recommended.
ODwyerpr.com
Jack O'Dwyer Newsletter's daily PR news. Jack, by the way, is retiring
soon as editor.
URLwire.com
A news service just for site reviewers, portal guide editors, writers,
and reporters who link to great web content.
TVEyes.com
Search software that tracks what's being said on TV scripts.
AGpr.com
Get your press releases sent to hundreds of editors.
Tecagrinews.com
A great site for dozens of ag press releases.
Writing
Releases
Great tips on the do's and don'ts of writing a press release.
The
Traditional Press Release is Dead
An article by strategist B.L. Ochman, an Internet and Outernet marketing
and PR consultant, speaker, journalist and publisher of What's
Next Online marketing tactics newsletter.
Press
Releases Are a Colossal Waste of Time
An article by strategist B.L. Ochman, an Internet and Outernet marketing
and PR consultant, speaker, journalist and publisher of What's
Next Online marketing tactics newsletter.
AgWeb.com
The Measurement
Standard
Product/service reviews of three media reputation indexes, as well as
a detailed guide to measuring in cyberspace. There's also a piece on
"if you have six months to turn your PR around, what are the six things
you need to do? -- a month-by-month timetable. For the media there are
the results of a recent survey of PR in the UK that indicates that PR's
reputation is at an all-time low.
Media Kitty
An online exchange for international journalists and public relations
professionals in travel and tourism.
WorldPressOnline
"Dedicated to online press relations for corporate communicators and
trade press editors in the packaging industry. It's a business-to-press
site in which trade press editors, PR agencies and companies of the
packaging industry can exchange information."
Featuresexec.com
A British site for public relations professionals in business and technology.
eworldwire Press
Release Distribution and Writing Service
With a full-time research department, this site claims its distribution
databases are the most up-to-date in the industry.
Insight Farm
Institute for
PR Education
Links, resources and more.
Prime Point
Foundation
The only non-profit trust promoted by any Indian public relations agency
for promoting pr and communication awareness.
PR Web
Press release distribution site.
