Lessons from BtoB publishers: Using social networking to generate revenue
By API - July 21, 2009
Trade publishers in every industry are feeling the pressure to keep up - or, in some cases catch up - with their tech-savvy audiences. But experts say these publishers should stop focusing on the technology. The real secret to success in this new marketplace is matching online operations to readers' needs by finding the easiest, most user-friendly applications to present the content the industry most values. And being patient for growth. » Full Story
Trade publishers in every industry are feeling the pressure to keep up - or, in some cases catch up - with their tech-savvy audiences. But experts say these publishers should stop focusing on the technology. The real secret to success in this new marketplace is matching online operations to readers' needs by finding the easiest, most user-friendly applications to present the content the industry most values. And being patient for growth. » Full Story
New Products for New Audiences: Online Media
By - July 25, 2006
What do Washington Post Newsweek Interactive (WPNI), National Public Radio (NPR), and STLToday.com have in common? They all offer innovative online products that extend the organization's reach to wider audiences. Each of these organizations has embraced the Internet to create... » Full Story
What do Washington Post Newsweek Interactive (WPNI), National Public Radio (NPR), and STLToday.com have in common? They all offer innovative online products that extend the organization's reach to wider audiences. Each of these organizations has embraced the Internet to create... » Full Story
Five Habits of High Revenue Web sites
By - July 14, 2006
How can print publications compete against the Internet in an age when the average consumer spends 14 hours a week online and only two reading newspapers? You don't have to compete, says Peter Conti, vice-president of Borrell Associates. Instead, newspapers... » Full Story
How can print publications compete against the Internet in an age when the average consumer spends 14 hours a week online and only two reading newspapers? You don't have to compete, says Peter Conti, vice-president of Borrell Associates. Instead, newspapers... » Full Story
Sorting out RSS feeds, syndication and search in Palo Alto
By - February 9, 2005
A collection of conversations from The Media Center's Emerging Technology, Business and Policy for Senior Executives event. » Full Story
A collection of conversations from The Media Center's Emerging Technology, Business and Policy for Senior Executives event. » Full Story
Drawing on strengths to paint a digital picture
By ccapellman - September 28, 2004
BaltimoreSun.com, CQ.com, Reuters.com, USAToday.com and WashingtonPost.com demonstrate different approaches to digital storytelling at ONA conference. » Full Story
:: Beyond breaking news: Online news delivery must change with the consumer - September 1, 2002
BaltimoreSun.com, CQ.com, Reuters.com, USAToday.com and WashingtonPost.com demonstrate different approaches to digital storytelling at ONA conference. » Full Story
:: Beyond breaking news: Online news delivery must change with the consumer - September 1, 2002