2010 API programs offer real ROI

American Press Institute is excited about the prospects for an active and prosperous new year for the news industry and for API. To that end, we are developing programs with real ROI.

We think you will find the offerings to be relevant and rewarding. Your feedback is always welcome. The payback in increased revenue for your organization, and efficient and effective content development will be tangible. Top line growth that flows to the bottom line is our goal of these programs:

- Paths to paid online content
- New revenue models that work
- Newsroom reorganization, re-focusing and creativity
- Maximizing sales force effectiveness
- Developing leaders who know the potential outcomes of their strategic decisions
...and more.

In 2010, API, working with research partners ITZBelden, will survey the revenue landscape and produce insight reports, seminars, regional workshops and Webinars that provide a quarterly snapshot of what industry leaders across the country are thinking and doing and - most importantly - what's working. We'll provide timely, data-driven information that can help you make smart, informed decisions about:

- The most effective cross-platform sales force initiatives
- Selecting vendors with the best track records in the industry
- Smart pricing strategies for both print and digital products
- Maximizing reach and revenue with mobile, e-readers and tablets.

Click on the links below for program details and registration information. Look for program updates and discussion leader profiles at API Now -- a place that has been devoted to the discussion of innovation, the future of journalism, technology, new business models, revenue generation including monetizing content, social media, and other important and relevant media issues.

15 Paths to Paid Online Content
Feb. 11-12, 2010 (Reston, Virginia)

New Revenue Models That Work!
Feb. 15-17, 2010 (Reston, Virginia)

Beyond the Newsroom
March 22-24, 2010 (Reston, Virginia)

Maximizing Sales Force Effectiveness
April 10-11, 2010 (Tentative location: Orlando, Florida)

Vet the Vendors
April 30 - May 1, 2010 (Reston, Virginia)

Maximizing Sales Force Effectiveness
May 24-25 (Reston, Virginia)

Value Optimized Pricing
Aug. 2-3, 2010 (Reston, Virginia)

Beyond the Newsroom
Sept. 13-14, 2010 (West Coast site TBD)

New Revenue Models That Work!"
Sept. 13-14, 2010 (West Coast site TBD)

Digital Delivery
Nov. 8 - 9, 2010 (Reston, Virginia)