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Leadership / Management

New API/ITZBelden report: Paid Access Models: Practices and Profiles

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By Mary Peskin
January 13, 2010 9:48 AM

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PdAccessCovArt1.jpg
Which business models work online? Should news organizations charge for content? What paid access approaches are successful?

"Paid Access Models: Practices and Profiles," a must-have report from the American Press Institute and ITZBelden, informs these critical decisions facing news executives. It provides actionable data, case studies and approaches for success in the transitioning landscape for news.

The insight report provides sharp analysis of the opportunities and obstacles presented by "going paid" and guidelines to help publishers make critical decisions. It examines both replica "e-editions" and paid access Web sites.

This report includes:

  • Bullet 1Profiles of 14 current paid access ventures

 Key factors for identifying target audiences
 Ways to overcome negative consumer reaction
 Benchmarks for pricing e-editions and site access
 Comparisons of price and uptake on e-editions
 Tips for creating "low friction" transactions
 Strategies for pricing and promoting "bundled" products
 Impact of pay walls on "sell-through" rates
 Effects of paid access on market share and reader engagement
 Influence of competitive local media on pay models

The package draws from the data collected from the 2009 Executive Survey conducted by API/ITZBelden as well as:
 Proprietary Belden Interactive local market studies on paid content
 Executive interviews conducted by ITZBelden and Alisa Cromer of NewMediaHub.com
 Data analysis by Mather Economics
 Client-submitted information on current paid content practices

"Practices and Profiles in Paid Access" is now available for purchase for $500(US) for individual newspapers. Special rates can be arranged for newspaper groups. The information in the report is not intended for public redistribution or publication in whole or in part.

For more information, please contact Greg Harmon, (415) 556-4348.

To order your report, please contact Kathy Guilfoyle at Itz Publishing, 503-241-3650, or download the order form.

Special offer: Registered participants of the upcoming API seminar, "15 Paths to Paid Online Content," (Feb. 11-12) can purchase the report for $300. This Insight Report and seminar are part of API's Revenue 3.0 Portfolio Series. For information about the seminar, please contact Mary Peskin, (703) 715-3336.

Go to API Now for updates on API offerings.



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