2010 Dollar Match Program

To survive the past year, the newspaper industry has endured massive budget cuts and even greater changes. Now it's time to create top-line growth and rebuild your business. And API is committed more than ever to helping you achieve those goals.

That's why API is launching a 2010 Dollar Match Program: For every tuition dollar deposited into an API training bank by Jan. 31, 2010, API will match it. It's our contribution to your success in 2010.

You can invest your tuition dollars in any combination of 2010 seminars and regional workshops. It's completely up to you.

For example, by putting $2,500 in your training bank, you will receive $5,000 worth of tuition credit in 2010.

Upcoming programs range in price from $150 for a one-day regional workshop to $1,500 for a multi-day revenue seminar. They'll concentrate on topics publishers and key executives identified -- in a nationwide survey API conducted this fall -- as the greatest opportunities for moving forward:

- New revenue models that work
- Creative ways resource-strapped newsrooms can capture and deliver innovative, quality content
- Proven models for paid online content
- Maximizing sales force productivity across platforms
- Mobile revenue-generating solutions
- Event marketing

Other offerings will be added to the schedule on a rolling basis so that we can design programs that address emerging issues and promising opportunities.

For more information and to set up an API Dollar Match Account, please contact Carol Ann Riordan, Vice President of Programming and Personnel, at 703-715-3315.