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Training Tracks Tips from a newsroom survivor
By Steve Buttry March 31, 2006 06:04 PM Linda Grist Cunningham closed out the New Editors' Survival Guide with some valuable advice on time management and perspective: You don't have to work 12, 15 or 18 hours a day to succeed as an editor. "If I am the first in and the last to leave, the message I'm sending to my staff is, 'You can't do it without me,'" said Linda, executive editor of the Rockford Register Star. She gave the new editors tips on managing their time so they could cut their days down to 10 hours or maybe even eight: * When staff members (or you boss) ask "Do you have a minute?" answer, "If you mean a minute, yes, I have a minute. If you mean five, let's put it on my schedule." * There is never enough time. * Don't spend time with idiots. Instead, "spend time with the best and brightest on your staff." * Coach up front. Bad coaches spend 10 percent of their time working at the beginning of a story or challenge, 30 percent in the middle and 60 percent at the end. Good coaches reverse that, spending 60 percent of their time on the front end and only 10 percent on the end. Linda's session, "Above and Below: Thriving in the Middle" provided "survivor tips" on managing staff, peers and bosses as well: * Choose your battles. "Not everything is worth a freaking war." * Never put in writing something that you wouldn't want to see in Romenesko. * Do not surprise the boss. * Dress the part. (Linda praised the choice of an editor who hired an image consultant to help her dress more professionally.) * Celebrate success in some visible way. Hand-written notes are especially powerful in this age of e-mails and computer-generated letters. "Sometimes, it's not nice to be nice" One of the more experienced editors attending the New Editors' Survival Guide seminar shared a success story. A staff member he had hired wasn't working out. Not only was he doing his job poorly, he was annoying colleagues at every turn. After some more gentle exhortations to do better and work better with colleagues, the editor told him bluntly: You're never going to reach your goals with this newspaper the way you've been performing. The editor told the staff member he would be gone in a few months if he didn't turn his performance around completely. The editor ended with a challenge: "Prove me wrong." The staff member did. "He changed everything." The staff member not only started doing his job well. He started working well with colleagues. He even went on a diet and slimmed down. The editor's tough honesty helped this person change his life, in addition to his work. And, of course, his work was suffering because of the problems in his life, which went beyond the weight problem. The story illustrated a lesson shared with the new editors by Deborah Gump, Knight Professor of News Editing at Ohio University: "Sometimes, it's not nice to be nice." Journalists count on their editors for honesty, Gump told the editors, and the "nice" editor deprives staff members of the honest advice they need to improve professionally. Gump was one of more than 20 veteran editors who shared with the new editors important lessons they had learned in their early days as editors. I will pass those lessons along in the coming weeks in my API "Leadership Tips" blog. Tina May, senior editor for national affairs at the Arizona Republic, shared some of the lessons with the editors Thursday as well as drawing some related lessons from the editors themselves. Another editor told of a time she was a reporter and was not assigned to a big story she wanted to help cover. She asked an editor to tell her honestly why she didn't get the assignment. The editor told her what she had not accomplished yet that the other reporter had. She made a point of working on those areas and had accomplished all of those things by the time of the Sept. 11, 2001, attack on the United States. Her editors assigned her to the paper's terrorism reporting team. Other important lessons Tina shared with the editors:
Earlier Thursday afternoon, Tamara O'Shaughnessy of the Times of Northwest Indiana led the new editors in a discussion of planning story packages so that the story, pictures and other visual elements work together and connect with readers. Tamara listed questions she asks on behalf of readers in meetings with colleagues to plan the story package:
Then Tamara presided over a "maestro" session to help plan the package for a story one of the editors is actually working on. Editors played various roles: online staff, designers, reporters, photographers, artists, copy editors. After some brainstorming that covered a wide range of ideas, Tamara began focusing the discussion sharply on the best ideas. Thursday morning's session was led by Tom Linthicum, a former Baltimore Sun editor who now heads the TDL Group. Tom provided advice on performance management, noting that it must be based on "specific, measurable standards," not "hunches and guesses." He also provided advice for managing and motivating employees, citing Marcus Buckingham and Curt Coffman's book, First, Break All the Rules. Tom shared six important questions that managers need to answer for employees:
Leadership requires self-understanding Usually when I take one of those tests that are supposed to describe your personality or style and place you in particular categories, the results don't ring true. Maybe it's denial on my part, but usually the results remind me of a horoscope - a few general statements that are vaguely accurate, so you're supposed to ignore the stuff that completely misses the target. Wednesday as I read the description of my personality type, I squirmed a bit. This one might have missed in a few details, but most of the description was right on the mark. Reactions were similar as editors in API's New Editors' Survival Guide read their own results. "Oh, this is true, too!" one editor said. Another said, "My wife cannot get ahold of this." "What happens at API stays at API," came one reply. "She already knows," came another. Mine did. "Oh, yeah," Mimi said as I started reading it at home in the evening. "That's you." She even confirmed a few of the details I thought didn't apply. So what does a personality analysis have to do with surviving as an editor? Stephen Rice, discussion leader for the session, explained that if we understand ourselves, we are better able to maximize our strengths and address our weaknesses. Steve confessed to being a "High I" on the DISC (dominance, influence, steadiness, compliance) scale. He explained that I's are easy-going and friendly, traits that keep them from leaving on time to get where they need to go. With understanding and discipline, though, we can address the weaknesses in our personalities. Steve, president of PerforMax Inc., showed up an hour early for Wednesday's discussion and wrapped up right on time. We didn't plunge right into the personality assessment. We started out with the most pressing challenge facing most of these editors: getting the most out of their staffs. Steve set up a grid, showing that the company seeks maximum contribution from workers, while workers seek maximum satisfaction in their lives. A worker who's highly satisfied but not contributing causes resentment among other workers who are contributing more. But, Steve noted, the worker who is making a great contribution but gets little satisfaction can be even more dangerous. That's the high performer who's always complaining, "This place sucks," and poisoning the attitudes of others who aren't performing as well. To succeed, an editor needs to connect with each staff member wherever he is on the grid and help him move toward greater contribution and satisfaction. That requires understanding yourself and the people who work for you. "I'm passionate about capitalizing on someone's strengths," Steve said. Roy Wenzl with some reflections after Monday's dinner: I received some feedback from the group about my talk. A common theme I heard was how troublesome it is for them to deal with chronically troublesome reporters ... including older reporters who dig in and fight or bitch or resist in some fashion or another. (One member of the group also pointed out that I would probably be the new editor's worst nightmare: an experienced older reporter, prone to act in a prickly manner.) Touche! But I can play the double agent: here's how to out-maneuver your prickly older reporter: I enjoyed meeting you all. What a good group of people! Editors need to interview reporters Peter, director of newsroom training and professional development at the Washington Post, was one of four discussion leaders in the opening day of the New Editors' Survival Guide seminar at API this week. His session, "You're the Boss Now," covered some basics, such as the importance of listening and feedback. In one important exercise, Peter divided the editors into pairs, giving each person eight minutes to interview her partner. Peter gave them basic questions to ask, about their upbringing, education, family, interests, heroes (personally and journalistically). Then each person was given one minute to summarize the findings about her partner. We heard about a marathoner, a grandmother, a luger, an Elvis fan. Then Peter asked a couple of revealing questions: How many knew this much about someone on their staff? Most of the hands went up. Then came the tougher question: How many knew this much about everyone on their staff? Only a couple hands went up. The editors knew what they needed to do. When they return to their newsrooms next week, the editors will be learning about the background, interests and heroes of each of their reporters. "Knowing your staff is absolutely crucial to everything you're going to do," Peter said. Editing, he noted, is much like parenting - not that reporters are children, but that editors, like parents, need to know what motivates each reporter or child, how the reporter or child responds in different situations. In an evening session, Roy Wenzl, a veteran editor now working as a reporter for the Wichita Eagle, urged the new editors to avoid the "cliché thinking" that afflicts too much of the newspaper industry. We're not losing readers because we're biased, Wenzl said, but "because we're boring." When Roy tries a particularly creative approach to a story, he said, it flummoxes some editors. They wonder if they can do that, how they would illustrate it and so on. Narrative journalism especially engages readers but makes too many editors uncomfortable. "It forces them to think differently," Roy said. But the same editors, he said, don't notice when their own front page has a headline, deck, lead and cutline that all say essentially the same thing. The best editors, Roy said, avoid automatic pilot. They stimulate the creativity of their reporters. "Project curiosity about the tasks and work at hand," he exhorted. Stephen Gray, managing director of API's Newspaper Next project, led the editors in a morning discussion of this important project to develop a new business model for the newspaper industry. Steve introduced the editors to the concept of disruptive innovation, explaining how Western Union turned down an opportunity to buy the patent for the telephone. Because telephones initially could be used only within three miles of the other party, the product seemed inadequate to a company used to sending signals across the country. Similarly, when the telephone business had long since taken most of the telecommunication business away from the telegraph, AT&T didn't initially recognize the threat that cell phones posed. After all, those first cell phones were huge, expensive and unreliable. Successful executives in mature industries are handicapped in assessing opportunities for innovation, Steve said, because their perspective is guided by their success. "To see the opportunity you have to look at it from a different angle." The newspaper industry, he said, faces disruption from several sources - free newspapers, free classified ads, internet news sources. "We're being disrupted in every part of our business model." Steve noted the huge opportunity represented by non-readers and non-advertisers. Newspaper Next, he said, hopes to help the industry identify jobs that newspapers can do for those potential consumers and advertisers. He led the editors in a brainstorming session about what jobs newspapers might be able to perform to help two non-readers - Anna, a 36-year-old working mother who's too busy for the newspaper, and Carlos, a 19-year-old student who spends lots of time online. I led an afternoon session on coaching writers. Afterward, the editors practiced their coaching skills with some reporter volunteers from Washington area newspapers. The coaching practice sessions continue today with more volunteers. The seminar continues Tuesday with Keith Woods, dean of the faculty at the Poynter Institute, leading a morning session called "Diversity in 3-D." Newsroom coach Rosalie Stemer will lead an afternoon session on "Skeptical Editing." (Unfortunately, another seminar forced me to miss Rosalie's and Keith's sessions, so I could not include them in this report.) Email this article
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