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Mary Peskin
Associate Director, American Press Institute Appearing at: Fifteen Paths to Paid Online Content 02/11/2010 - 02/12/2010 Vet the Vendors 04/30/2010 - 05/01/2010 Value Optimized Pricing 08/02/2010 - 08/03/2010 Seminar Schedule
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Leadership / Management: Dollar Match Program extended until Feb. 15 You now have two additional weeks to take advantage of API's 2010 Dollar Match Program, and double the value of your training investment! For every tuition dollar deposited into an API training bank by February 15, 2010, API will match it. By mpeskin | January 25, 2010 Leadership / Management: New API/ITZBelden report: Paid Access Models: Practices and Profiles "Paid Access Models: Practices and Profiles," a must-have report from the American Press Institute and ITZBelden, informs critical decisions facing news executives. It provides actionable data, case studies and approaches for success in the transitioning landscape for news. For more information, please contact Greg Harmon, (415) 556-4348. By mpeskin | January 13, 2010 Leadership / Management: API fellowship deadline is Feb. 1 API will be awarding thousands of dollars in fellowships to journalism educators and newspaper employees from the United States and Canada to use in attending 2010 API seminars. These fellowships are financed through the generosity of individuals, organizations and trusts.... By mpeskin | January 5, 2010 Leadership / Management: 2010 API programs offer real ROI American Press Institute is excited about the prospects for an active and prosperous new year for the news industry and for API. To that end, we are developing programs with real ROI. The payback in increased revenue for your organization, and efficient and effective content development will be tangible. By mpeskin | January 4, 2010 Leadership / Management: 2010 Dollar Match Program API is committed more than ever to helping news organizations achieve top-line growth and business success. We're launching a 2010 Dollar Match Program: For every tuition dollar deposited into an API training bank by Jan. 31, 2010, API will match it. It's our contribution to your success in 2010. By mpeskin | January 4, 2010 Leadership / Management: Join the conversation at API Now Join in the discussion of important news industry topics in API's new blog "API Now." You'll find it at newspapernext.org -- a place that has been devoted to Newspaper Next - API's ground-breaking research on disruptive innovation. We will discuss... By mpeskin | October 27, 2009 Marketing / Advertising: Lessons from BtoB publishers: Using social networking to generate revenue Trade publishers in every industry are feeling the pressure to keep up - or, in some cases catch up - with their tech-savvy audiences. But experts say these publishers should stop focusing on the technology. The real secret to success in this new marketplace is matching online operations to readers' needs by finding the easiest, most user-friendly applications to present the content the industry most values. And being patient for growth. By API | July 21, 2009 First Amendment / Free Speech: Burning the chance to educate youth about respect and rights Just in time for Flag Day, a California public school principal appears to have managed, in one swoop and in the name of respecting the Stars and Stripes, to show a lack of respect for the First Amendment's protections for both free speech and a free press. By | June 16, 2008 First Amendment / Free Speech: Party conventions will bring another test for free speech Even as this most participatory presidential primary season comes to a close, there are questions about how much free speech - and in what formats - will be exercised or permitted in the next act of the election drama: the GOP and Democratic national conventions this summer. By | May 30, 2008 First Amendment / Free Speech: Cartoons, T-shirts and more: why the First Amendment protects what offends By Gene Policinski First Amendment Center Why does the First Amendment protect those who are showing and saying things many of us would rather not see or hear? That question was raised recently in three very different situations: -- News... By | May 15, 2008 Leadership Tips: Five Questions For... Mike Benard Five Questions for ... Mike Benard Former VP Communications & Public Affairs, Kodak Speaker, Writer, Coach on Communications Issues API: What is happening in the news industry and what is different about this transformation? MB: Change has changed. We are... By API Staff | May 7, 2008 First Amendment / Free Speech: Teachers' private postings may make waves in school Free expression is an essential guarantee of the First Amendment - the freedom to speak and write as we will, without censorship by the government. But the freedom to express oneself doesn't necessarily provide a buffer against the reaction to... By | May 7, 2008 Leadership Tips: Five Questions For... Eli Amdur Five Questions For... Eli Amdur Executive Coach and Adjunct Professor, Fairleigh Dickinson University Appearing at From Management to Leadership June 9-12, 2008 VG: What is the biggest mistake most companies make structurally that stands in the way of the staff's... By ccapellman | April 21, 2008 First Amendment / Free Speech: Diverse newsrooms contribute to public trust of press When should it matter what a reporter or a television correspondent looks like or where he or she comes from? The answer to that question is both "never" and "always." There is an argument made by some that ethnic or... By | April 17, 2008 First Amendment / Free Speech: Banning liquor ads in college newspapers doesn't work There are moments when a courtroom win for free expression in America may not entirely seem like such a good thing to some Americans, for some distinctly non-First Amendment reasons. I confess to a bit of dueling emotions myself about... By | April 10, 2008 Leadership Tips: Five Questions For... Steve Gray Five Questions For... Steve Gray Managing Director, Newspaper Next, American Press Institute Appearing at Strategic Leadership: Making Radical Change Happen May 12-15, 2008, in Chicago API: What's the biggest challenge facing newspaper companies today? SG: Frankly, it's a double challenge:... By API Staff | April 10, 2008 Training Tracks: Talking a journalist off the ledge "Talk me down off the ledge," pleaded the subject line of a recent email. The ledge the writer emailed me from is crowded with journalists overwhelmed by digital demands, interactive inferiority complexes and a collapsing business model. I write a... By | April 7, 2008 First Amendment / Free Speech: Closed-door government lacks key ingredient: us Government at all levels always leans toward conducting business behind closed doors. The reasons range from the ease of working out compromises to avoiding hurt feelings and political repercussions to making the process work faster. The only problems - apart... By | March 20, 2008 Leadership Tips: Five Questions For...Bill Watson Five Questions for... Bill Watson Executive Editor, Pocono Record/Pocono Mountains Media Group, Stroudsburg, Pa. Appearing at Leading Local Content Teams May 5-7, 2008, in Reston, Va. VG: What are some of the most common ways that small newsrooms waste time... By ccapellman | March 18, 2008 First Amendment / Free Speech: Rhubarb resumes over who owns sports info, images SARASOTA, Fla. - Spring-training games are under way here, as they are across Florida and Arizona, and the bright warmth of a late-winter sun and a deep-blue sky over a Cincinnati-Pittsburgh game belied the chilly dispute going on between Major... By | March 7, 2008 Training Tracks: Google doesn't fear outbound links; neither should you Some questions about journalism innovation stump me. This one didn't. A person who's trying to help journalists move into the digital world was trying to persuade some newspaper editors and writers to "build credibility with their users by having the... By | March 5, 2008 Leadership Tips: Five Questions For...Richard Honack Five questions for ... Richard Honack Assistant Dean, Chief Marketing Officer and Adjunct Associate Professor of Marketing Kellogg School of Management, Northwestern University Appearing at Strategic Leadership: Making Radical Change Happen May 12-15, 2008, in Chicago VG: What are some... By ccapellman | March 4, 2008 Training Tracks: Social networks link in ways you can't foresee I've written quite a bit recently about my effort to learn about social networking and how it is useful for journalists (and for the public we serve). As I expanded my LinkedIn network, I kept asking people to tell me... By | February 28, 2008 Training Tracks: Learning how to LinkIn and what it's worth When a graying journalist like me ventures into Facebook or twitter, you can count on finding lots of users who are way ahead of you and understand the terrain much better. Join LinkedIn and you find lots of users who... By | February 28, 2008 First Amendment / Free Speech: Student wins battle over protecting immigration editorial News happens, on occasion, even when something doesn't happen - as in a recent decision by the U.S. Supreme Court not to consider an appeal involving a California high school student's editorial writings on immigration. The decision not to decide... By | February 21, 2008 |