American Press Institute and Innosight to Detail Results of Year-Long Study

Teleconference to Offer Look at Innovative Solutions to Current Challenges and Opportunities for Growth

WHAT: The American Press Institute (API) will release a report detailing specific ways for newspapers to reverse the course of declining revenues and shrinking readership and to go into the future with new and profitable business models. The solutions-based report is the result of API's year-long research project, "Newspaper Next: The Transformation Project," a collaborative effort to determine practical, market-tested tools and processes for achieving long-term industry survival and growth through innovation.

WHO: Steve Gray, managing director, American Press Institute and Newspaper Next
Scott Anthony, managing director, Innosight LLC

WHEN: Friday, September 29, 2006
Teleconference 11 a.m.

DETAILS: Conference Call-In: United States: (877) 531-2988; International: (612) 332-0718 Important: Request "API & Innosight teleconference"

WHY: Newspaper circulation and readership keep sinking, and Internet gains are not enough to offset them. Print advertising revenues are weakening, and Internet sales, though growing, are still too small to have much impact. Margins are being squeezed, and investor pressure is putting companies under heavy stress.

But outside this industry's perceived boundaries, successful new business models are emerging, providing new ways to get and give information, buy and sell, create and maintain relationships, and convene communities. The report detailed today will contain comprehensive methods on how newspapers can initiate change. Participants will also:

• Understand how the Newspaper Next Innovation Method enabled seven pilot projects at newspapers throughout the U.S. to stimulate real and positive changes
• View the results of a survey of newspaper industry leaders' opinions on industry collaboration
• Learn how looking at markets in new ways can expose ways to build audiences and create new revenue streams

For more information:

Ned Ward or Eric Schauer
Stern + Associates
(908) 276-4344
ned@sternassociates.com, eric@sternassociates.com




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