Insights, tools and research to advance journalism

American Press Institute hires Jeff Sonderman as Deputy Director

ARLINGTON, Va. – The American Press Institute announced today Jeff Sonderman is joining the organization as deputy director. Sonderman was most recently the digital media fellow at The Poynter Institute and previously worked as the managing editor of, a digital news operation in Washington, D.C.

As deputy director, Sonderman will explore how digital technology can be used to develop additional revenue sources for news media and to create new best practices for newsgathering. He will act as a liaison to training partners, including Poynter, and help shape the research and educational work of the American Press Institute.

“Jeff has a superb combination of digital skills, organizational ability, writing talent, deep journalism values, and a genuinely innovative mind,” said Tom Rosenstiel, executive director of the American Press Institute. “Those talents have earned him a reputation as a thoughtful voice in journalism. I can think of no one better to help navigate the continued transformation of the American Press Institute.”

At Poynter, Sonderman helped journalists understand the trends, innovations and strategies of digital news. He will continue to teach as an adjunct faculty member at Poynter. He also is on the adjunct faculty of Georgetown University.

A graduate of the University of Missouri School of Journalism, Sonderman began his career as a business writer at The Times-Tribune in Scranton, Pa., where he rose to become business editor, metro editor and internet content director. At, he moved from senior community host to managing editor.


The American Press Institute conducts research, offers education, convenes thought leaders and creates tools to help chart a path ahead for journalism in the 21st century. Founded in 1946, its mission is to help the news industry fulfill the purpose of the First Amendment of sustaining a free press in the public interest. In February 2012, the institute merged with Newspaper Association of America Foundation. The American Press Institute is located in Arlington, VA. For additional information about the American Press Institute, please visit

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Youth news literacy

Modernizing news in the classroom: 7 good questions with the New York Times’ ‘The Learning Network’

To end News in Education week, we spoke with the award-winning New York Times “The Learning Network” on how the educational outreach model has changed for the digital age and how The Learning Network’s lessons learned might be applied elsewhere.