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Advertising alone won’t sustain journalism, but new business models are possible

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In part 3 of a series on the future of news and newspapers, Ben Thompson talks about how the internet has changed advertising, the upside of the internet for news (easier and cheaper distribution, larger market and reach), and the business models of the future. “What is sure to be most frightening – or exciting, depending on your outlook – is that the market will, for the first time in the history of news, be the ultimate arbiter of what writers are worthwhile,” writes Thompson.

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