Databases are an indispensable tool in building online audiences and developing new revenue streams. In this new report author Steve Buttry reviews the many ways databases can be employed to enhance news coverage and address critical consumer and business jobs to be done, and discusses some of the organizational and technological decisions that will need to be made as newspapers expand their online database offerings. The report costs $19.95.

To order a copy, please fill in and submit the form below.

Posted by API at 11:59 PM | Permalink | Comments (0)

Welcome to Newspaper Next 2.0 -- the next generation of Newspaper Next research from the American Press Institute. This new report, entitled Making the Leap Beyond 'Newspaper Companies,' includes:

• a broad new vision for what newspaper companies must become if they are to survive in today's heavily disrupted media landscape


• 31 case studies of both new products developed and organizational change accomplished using Newspaper Next principles and methods


• a look at the most promising areas for maximizing online revenue generation.

View the archived Feb. 19 Webcast here.

Continue reading "Newspaper Next 2.0" »

Posted by Elaine Clisham at 12:05 PM | Permalink

Mark Glaser's long, thoughtful interview with Newspaper Next's Steve Gray is here. Much of the discussion is about newspapers' opportunity to become local ad brokers for their business customers.

Posted by Elaine Clisham at 11:17 AM | Permalink | Comments (0)