MediaMorphosis Schedule

Wednesday, March 10

5:30 –7:30        Reception and opening sessions (Salon)

                        Welcome

                        Meet the MediaMorphisti

                        Canapes and cocktails

                        See/Think/Feel/Do Buffet           

                                    E-Ink prototype

BBC’s video-Internet news phone

                                    Roger Fidler and the news tablet

                                    Tribe and Spoke social networks

                                    Amazoning the News with Hypergene

                        Media performance by DJ Spooky

7:30                  Dinner on your own

Thursday, March 11 

7                      Breakfasts 

8:15                  Opening: MediaMorphosis Moment (Salon)

8:30                  Disruption and disorientation in news media and the news business:

                        Presented by Fred Friendly Seminars. Moderated by Jeff Greenfield, CNN

                        Dialog

10:45                FlexTime

11:00                Media Minds Meld

                        Capturing ideas, setting actions collaboratively

                        Group exercises and assignments

12:30                Buffet lunch and FlexTime (Garden Room)

1:15                  We Media  (Salon)

                        What we know, how we know it, and how it’s changing

                        Presented by The Media Center. Moderated by Dale Peskin, The Media Center

                        Dialog

                        MediaMorphosis Moment: Howard Rheingold and Susan Mernit

3:00                  FlexTime: Stretches, hot towels and hydration

3:30                  The New Terrain for Business

                        Presented and moderated by William C. Weiss, CEO of the Promar Group and

Senior Fellow, The Media Center

Dialog

5:45                  Adjourn

                        Dinner on your own

Friday, March 12

7                      Continental breakfast (Portola Room)

8:15                  MediaMorphosis Meaning

                        Inside out : recap with objectives

                        Outside in: what outside world is saying

9                      MediaMorphosis Moment: John Burke, Motorola

9:30                  Media Minds Meld

                        Session introduction

                        Group report-outs

                        Individual insights

10:30                FlexTime

10:45                Dialog

                        Moderated review: Dale Peskin and Andrew Nachison, The Media Center

                        Feeback dialog

                        The conversation continues

                        Away-teams

11:45                Born to Run

12                     Adjourn