Research

:: Trust in the Media Poll
May 18, 2006
A 10-nation study commissioned jointly by The Media Center, Reuters and the BBC, examined attitudes about trust in media and media brands.

:: Digital Think
January 23, 2006
DigitalThink is about the art of the possible, and a nod to thinkers around the globe who see in those possibilities a variety of pathways to more enriching forms of communication.

:: The Media Center Matrix
January 23, 2006
The Media Center creates matrix to evaluate, implement, and map media strategies. Enterprises can plot expanding capabilities of information technologies and emerging behaviors of media audiences. New research and programs planned. Cross-sector network formed.

:: Synapse: The future of news
January 23, 2006
It's mobile, immediate, visual, interactive, participatory and trusted. Make way for a generation of storytellers who totally get it.

:: Meet Generation 'C'
January 23, 2006
This study and accompanying Video Briefing quantifies the seismic growth of simultaneous usage of media by a generation that creates, uses and distributes text, images, audio and video as part of their multiple media life experience.

:: Make way for the mobiles
January 23, 2006
Mobility becomes a cultural imperative. Wireless technologies bring "We Media" to news, information strategies....

:: TV Still the Favored Media Habit
January 13, 2006
While widespread and intense media multitasking defines the emergent Content, or 'C,' Generation TV remains the favored form of media most often paired with simultaneous usage with other media options.

:: Seventy Percent of Media Consumers Use Multiple Forms of Media at the Same Time
March 14, 2005
Three quarters of U.S. television viewers read the newspaper while they watch TV, and two thirds of them go online while they watch TV, according to a study of simultaneous media consumption released today by The Media Center.

:: We Media Report
June 13, 2004
Historically, journalists have been charged with informing democracy. But their future will depend not only on how well they inform but how well they encourage and enable conversations with citizens. That is the challenge. This report details the important considerations when exploring a collaborative effort between audience and traditional media organizations.