Former CNN.com Executive Carin Dessauer to Lead Multi-Platform Strategy Seminars for The Media Center at API

FOR IMMEDIATE RELEASE

Reston, VA - Carin Dessauer, a multimedia consultant and former CNN and CNN.com executive, will chair two media convergence seminars at the American Press Institute in spring 2004.

The seminars, "Partnership for Online and Beyond," enable teams of online and offline executives to develop a baseline of understanding and common strategies for delivering news, information and advertising online and through print, broadcast and other channels. The seminars are the flagship annual publishing strategy seminars produced by The Media Center, a unit of the American Press Institute that focuses on media convergence and the future of news.

Dessauer will chair two versions of the seminar:

• April 26-30 is geared to teams from metro and global markets


• May 18-21 is for smaller-market publishing teams

The seminars are a follow-up to and replace the previous Media Center seminar, "Digital News Management."

Dessauer, considered a pioneer and visionary in early Internet convergence and cross-platform integration, is a Washington, D.C.-based journalist and media executive with more than 17 years' multimedia expertise in print, broadcast and Internet news. She was previously CNN.com's executive editor Washington and CNN's deputy political director. Most recently, she authored the chapter on news for the newly released book, Society Online: The Internet in Context. She is a senior fellow with The Media Center and is a member of its advisory board.

As the CNN.com executive in charge of the Washington bureau and the record-setting political/election coverage for CNN.com, Dessauer initiated, secured and produced the first-ever online news interview with a sitting president, President Bill Clinton, and the first and only online/on-air interview to date with President George W. Bush, then the Republican presidential nominee. Dessauer served as the Shapiro Fellow at the George Washington University School of Media and Public Affairs, where she designed and taught an upper- and graduate-level seminar on Internet news and convergence. The Phi Beta Kappa graduate of Bucknell University presently is a principal with mc2, a media and business strategic consulting firm.

About The Media Center at the American Press Institute

The Media Center is a non-profit research and educational organization committed to building a better-informed society in a connected world. The Media Center conducts research, educational programs and symposia and facilitates strategic conversations and planning on issues shaping the future of news, information and media.

The Media Center helps leaders, organizations and educators around the world understand and create multimedia futures. Its programs and engagements provide innovation, knowledge and strategic insights for personal, professional and business growth.

A division of The American Press Institute, The Media Center was established in 1997 to help the news industry devise strategies and tactics for digital media. In September 2003 it merged with New Directions for News, an independent media futures think tank. The merger created a global, multi-disciplinary network of researchers and leading thinkers focused on the future of media and the behaviors of consumers in a media-centric world.

For more on The Media Center's programs, research and services, go to www.mediacenter.org

Media Contact:
Gloria Pan, Communications Director
The Media Center at the American Press Institute
11690 Sunrise Valley Drive, Reston, VA 20191-1498
(703) 715-3301
gpan@mediacenter.org