J. Ann Selzer

Selzer & Company specializes in research for clients who seek meaningful ways to communicate with their audiences-be they readers, viewers, voters, or lawmakers. Ms. Selzer, Ph.D. has run her research business since 1989, after several years' in Washington, D.C. working for a major public opinion research firm. She has edited a book on newspaper research and has gained national exposure for her work for The Des Moines Register's the Iowa Poll, considered the “poll of record” for the Iowa caucuses. She also conducts the Michigan Poll for The Detroit Free Press, and the Indiana Issues Poll for The Indianapolis Star. In 2002, she conducted a seminal study in research methods for the Newspaper Association of America, assessing the quality of data derived from five data-collection methods. In 2004, she received the Research Award of Merit from the NAA and is youngest to win this lifetime achievement award.

Ms. Selzer has attended two API seminars: Marketing the Daily Newspaper, 1991, and J. Montgomery Curtis Memorial Seminar, 2001.