Rich Honack

Prof. Honack is assistant dean, chief marketing officer, and an associate professor of marketing at the Kellogg School of Management, Northwestern University. He is responsible for Kellogg's internal and external marketing functions, including print and electronic publishing, the Kellogg Web site and the school's national and international marketing and advertising. He also teaches courses in marketing and in the Global Initiatives in Management program.

Mr. Honack joined Kellogg in 1995 after spending more than 20 years with Chicago's three major newspapers: Paddock Publications, the Sun-Times, and the Tribune. He started his career in editorial and later moved into general management and marketing, where he was most recently director of consumer marketing for the Tribune. Since 1983, he has been a regular discussion leader at API on topics such as management, marketing, sales and strategic planning.

A Chicago native, he has a B.S. degree in journalism education from Indiana University and an M.B.A. degree from Kellogg. He is a past director and executive committee member of the International Newspaper Marketing Association (INMA).