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» Maximizing Revenue Across All Channels

2/9 - 2/11/2009

Marsha Lawrence

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Marsha Lawrence
Senior Print Media Strategist, Best Buy, Inc.

Marsha is the senior print media strategist for Best Buy.  She joined Best Buy in 1995 following 13 years with Campbell-Mithun, a major advertising agency and 10 years as a residential real estate broker. 
She is responsible for setting strategy for a media buying team of 15 that handles distribution analysis, contract negotiations and placement for all Best Buy brands.  Best Buy has a weekly circulation of over 49 million Sunday preprints in more than 700 newspapers nationwide.  In addition, her team manages all ROP, recruitment advertising and Yellow Pages for Best Buy.
Marsha serves on the Newspaper Buyers’ Advisory Committee for the Audit Bureau of Circulations, is president of the Board of Directors for Community Audit of Circulations and is a strong advocate for newspapers’ role in Best Buy’s advertising mix.

 

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