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Darrell Kunken

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Darrell Kunken
Market Analysis Manager, The Sacramento Bee

Mr. Kunken has been in the newspaper industry since 1984, holding positions of vice president of marketing, research manager, and marketing manager; he is currently market analysis manager of The Sacramento Bee, a McClatchy Company newspaper located in Sacramento, California. 

His current responsibilities include consumer market research, supplying cartographic needs, and managing and data-mining the relational consumer database. 

The Sacramento Bee was recognized as an ACME Award winner by the NAA Marketing and Research Federation in 2006 for Database Applications in Advertising.

Mr. Kunken is a graduate of Illinois State University with a degree and advanced studies in applied spatial geography and remote sensing.


 

 

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