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Mentors don't always see their seeds blossom

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By Steve Buttry
Director of Tailored Programs, American Press Institute

Published: Friday, July 15, 2005

Who has mentored you and how?
Share the best advice you've ever received and who gave it to you in our comments section.

Many years ago, I spent some time covering agriculture. I remember quite a few farmers getting eloquent and a bit emotional talking about the satisfaction they felt in watching the seeds they planted in the spring grow into a mature crop.

Trainers, writing coaches, editors and other newsroom mentors sometimes don't get that kind of satisfaction. Some of the seeds we plant blossom elsewhere. Or we move on before they do. Or we didn't even notice where they took root. We may never see or learn what became of our advice or example. Life gets busy for us and the people we help and they or we forget to stay in touch.

I had a couple recent reminders of the way that the little things we do can have impact we don't realize.

I should preface this with an apology if any of this seems like boasting. I don't mean it that way. In fact, I think in both cases I didn't do anything extraordinary. What I did was similar to things that thousands of editors, coaches and other mentors do every day in this business. But I was lucky to hear the impact of my work. So I share these stories in hopes that it might provide some encouragement if you're wondering whether anything came of those seeds you planted.

I received an e-mail recently from Linda Caricaburu, assistant managing editor of the Great Falls Tribune in Montana. The name is distinctive enough that it looked familiar when it appeared in my inbox. And I did recall meeting an editor from Great Falls at one of the two conferences where she said we spoke. But I couldn't place a face with the name. I wasn't sure what we had spoken about.

In fact, Linda prefaced her note, saying, "you likely won't remember this, but …" She was right. I remember that we spoke. I remember that she had some questions and I gave some answers. But this middle-aged memory can't recall the details.

Linda enlightened me: "You gave me a very strong pep talk in Omaha about how I could take the lead in newsroom training and make a difference. I took your advice to heart - and you were right. So I'd like to thank you for sharing your tips and training materials with me. They've been a tremendous resource and I'm getting lots of positive feedback from the staff. Now reporters and editors are coming to me with requests for training sessions - something unheard of a few years ago. The editor is trying to restructure my job to allow more time for training and one-on-one coaching."

I wish I could pass along to you whatever great wisdom or inspirational advice I gave to Linda. If I could remember it, I would. But I'll pass along this observation: You can never tell the impact you have when you help another journalist. Something that is forgettable for you can be exactly what someone else needed to hear. I've given other versions of that pep talk to other people and I'm sure some of them found it tiresome or annoying.

Obviously Linda was ready to blossom as a training leader in her newsroom. Something I said connected with her need and gave her a boost in confidence. I'm delighted, if a little in the dark.

I'm proud of the six years I spent as an editor at the Kansas City Star and Times in the 1980s and early 1990s. I could list several reporters and editors for whom I might take more credit than I deserve for their success then and subsequently. I know I was a meaningful leader in their careers. I probably wouldn't have included Joe Rebello on that list.

But Joe would. Again, you can never tell.

Joe was a student at the University of Kansas when I hired him to help as a stringer in our Lawrence bureau. He was a hard worker and an excellent reporter and writer. I know I gave a strong recommendation when another editor on another desk had an opening. Joe joined the staff and continued doing good work. We were friends then but lost touch over the years.

We reconnected recently and had dinner this week. I was touched when Joe told me, in gratifying detail that I won't share here, how much I had helped him and how much I meant to him.

I think Joe was a talented young reporter who was headed to a successful career with or without my help. But the time was right to make a difference. Whatever leadership or advice I provided was more meaningful and memorable to him than it was to me.

That's how leadership and mentoring and coaching work. You don't often give "win one for the Gipper" speeches that deliver immediate and visible results. You plant seeds. You cultivate seeds someone else planted. But in the fast-moving news business, you often aren't around when they blossom. If you ever learn that they blossomed, you may not even remember planting them.

But keep planting. They do blossom.

And when you hear thanks, and feel grateful for that, maybe you should thank some of those whose seeds yielded bounty in your career. So thanks. Thanks, Dave Witke. Thanks, Michael Gartner. Thanks, Jimmy Larson. Thanks, Chuck Offenburger. Thanks, Mrs. Shaw. Thanks, Mrs. Adams.

 

sbuttry@americanpressinstitute.org

Steve Buttry is a Director of Tailored Programs at the American Press Institute. Send e-mail to Buttry

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There are 4 comments:

My first lesson in mentoring came from my mother, a first-grade teacher for many years. She told me the story of the one child in her class who was the most difficult to like. He was a poor student and a surly boy, unkempt, angry at the world, and shunned by the other children. One day, when he'd done something especially infuriating in class, she marched over to him, intent on getting him to stop his bad behavior. In a split second, she recalled a lesson she'd learned from a child psychologist and instead of disciplining him, she put her hand gently on his shoulder. He then did something that took her completely by surprise -- he hugged her. In that instant, Mom glimpsed the scared little boy behind the gruff exterior, and their relationship was changed forever.

It's easy to mentor and teach and coach the eager and likable people on staff, but occasionally, when I've had to deal with difficult people, I've remembered Mom's story of the surly boy who hugged her. It helped.

Posted by Mary Glick at July 15, 2005 5:23 PM
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Dianne Lynch, one of my journalism professors at St. Michael's College. During my senior year she took some time off from teaching. However, when the newspaper staff was faced with a very tough decision about how to cover the domestic abuse charges against a popular professor, Dianne came back to the newsroom to offer us advice and guide us throughout the process. It was above and beyond what was expected, and it really make a difference to all of us.

Posted by Erin at July 15, 2005 4:17 PM
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There were so many, but two stand out.

Dick Holtz, now deceased, was a Gannett publisher of the Journal and Courier in Lafayette, Indiana, who arranged a grueling cross-training program for his top managers. At 4 in the morning, carrying a flashlight and sidestepping a growling dog to read notes on exactly where to deliver a newspaper (between the screen and the door), I decided that circulation delivery was very, very hard. I was a different editor after that.

Another: Judith Barra Austin, now an editor at USA TODAY, was my regional editor when I was a young assistant. Some of her best advice: "Some things aren't worth doing, even if you can find the time to do them." My to-do lists are shorter now but better.

Finally, Bob Kriebel, my first editor. He taught me to be specific as a writer. I'll never forget his description of how to cover a tornado. "Don't write about the wind speed or the fallen trees. Look for the straw that's been driven straight into the brick."

Posted by Sherry Brown Barton at July 15, 2005 4:03 PM
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Neil Greenberger. He was the high school sports editor at The Washington Post when I worked there. He used to say things like "You have two options here, put it in your story or call 1.1 million readers and tell them what you left out." He also had this pained groan when he'd read my (often terrible) copy. I used to hate hearing it, but I look back on it now and realize that I'm grateful he cared enough about his section and the reporters working on it to let out those groans. Thanks for everything Neil!

Chad

Posted by Chad Capellman at July 15, 2005 3:38 PM
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