Lucy Hood

News Corporation is one of the world's largest media companies. She oversees wireless strategy, licensing and marketing, directing global alliances with technology companies such as Vodafone, ATTWS, Sprint, T-Mobile, Verizon, Nokia and Sony Ericsson. Hood also guides the creative, digital and integrated marketing councils for the company, securing worldwide channels of content and marketing with partners like Jet Blue and Wal-Mart.

Lucy Hood has overseen a number of wireless industry firsts, including the successful ATTWS-Fox partnership for American Idol, which introduced text messaging to the US. Setting a world record, the program generated 15 million SMS votes, as well as premium ringtones, downloadables, and interactive applications. Most recently, Hood invented and trademarked the concept of “mobisodes,” short-form 3G mobile content, which will roll out globally in 2005, with top wireless carriers in the US and worldwide.